Many colleagues and students ask me what books or authors I would recommend. So, I’ve decided to start an archive of the best tools on the web, and the most impactful books I know of for social and personal evolution.

(this is a work in progress, that I will be iteratively updating)

Internet Legends

Mind Mapping Learning Fundamentals

Critical Thinking

Social Comics Stuart McMillen

Game Theory and Feedback Loops explained + Game of Trust Nicky Case

Books that Changed my Life

The King’s Two BodiesErnst H. Kantorowicz

The Spell of the SensuousDavid Abram

Environmental Culture: The Ecological Crisis of ReasonVal Plumwood

(as well as Plumwood’s incredible essay “Being Prey“)

New Publication: Financial Conflicts of Interest and Stance on Tobacco Harm Reduction: A Systematic Review

My colleagues Manali Vora, Jesse Elias, and Pam Ling and I at the Center for Tobacco Control Research and Education at the University of California, San Francisco just Financial Conflicts of Interest and Stance on Tobacco Harm Reduction: A Systematic Review. (Also available at PubMed).

Here are some sources that have blogged about the paper:


Background. Tobacco companies have actively promoted the substitution of cigarettes with purportedly safer tobacco products (e.g., smokeless tobacco, e-cigarettes) as tobacco harm reduction (THR). Given the tobacco, e-cigarette, and pharmaceutical industries’ substantial financial interests, we quantified industry influence on support for THR.

Objectives. To analyze a comprehensive set of articles published in peer-reviewed journals assessing funding sources and support for or opposition to substitution of tobacco or nicotine products as harm reduction.

Search Methods. We searched PubMed, Embase, Web of Science, and PsycINFO with a comprehensive search string including all articles, comments, and editorials published between January 1, 1992 and July 26, 2016.

Selection Criteria. We included English-language publications published in peer-reviewed journals addressing THR in humans and excluded studies on modified cigarettes, on South Asian smokeless tobacco variants, on pregnant women, on animals, not mentioning a tobacco or nicotine product, on US Food and Drug Administration–approved nicotine replacement therapies, and on nicotine vaccines.

Data Collection and Analysis. We double-coded all articles for article type; primary product type (e.g., snus, e-cigarettes); themes for and against THR; stance on THR; THR concepts; funding or affiliation with tobacco, e-cigarette, pharmaceutical industry, or multiple industries; and each author’s country. We fit exact logistic regression models with stance on THR as the outcome (pro- vs anti-THR) and source of funding or industry affiliation as the predictor taking into account sparse data. Additional models included article type as the outcome (nonempirical or empirical) and industry funding or affiliation as predictor, and stratified analyses for empirical and nonempirical studies with stance on THR as outcome and funding source as predictor.

Main Results. Searches retrieved 826 articles, including nonempirical articles (21%), letters or commentaries (34%), editorials (5%), cross-sectional studies (15%), systematic reviews and meta-analyses (3%), and randomized controlled trials (2%). Overall, 23.9% disclosed support by industry; 49% of articles endorsed THR, 42% opposed it, and 9% took neutral or mixed positions. Support from the e-cigarette industry (odds ratio [OR] = 20.9; 95% confidence interval [CI] = 5.3, 180.7), tobacco industry (OR = 59.4; 95% CI = 10.1, +infinity), or pharmaceutical industry (OR = 2.18; 95% CI = 1.3, 3.7) was significantly associated with supportive stance on THR in analyses accounting for sparse data.

Authors’ Conclusions. Non–industry-funded articles were evenly divided in stance, while industry-funded articles favored THR. Because of their quantity, letters and comments may influence perceptions of THR when empirical studies lack consensus.

Public Health Implications. Public health practitioners and researchers need to account for industry funding when interpreting the evidence in THR debates. (Am J Public Health. Published online ahead of print May 16, 2019: e1–e8. doi:10.2105/AJPH.2019.305106)

Lies in an Extra-Moral Sense

In doing some background research for my book, I remembered that I had read about a year ago of a US Congressman who was working to get rid of the imperative for US health insurers to take patients with preexisting conditions, who shortly thereafter was diagnosed with prostate cancer. The poetic justice was obvious, and I was ready to incorporate the story into mine, to demonstrate the hypocrisy of the political landscape around medical issues, and the demonizing of illness, making it into some Biblical or New Age Law of Attraction bullshit.

And then I noticed that as I went to retrieve this information, that the first hit that came up was from a notoriously provocative website, “The Daily KOS.” I read the article, but it seemed more lukewarm than I remembered in terms of evidence, so I went back and watched the original CNN interview with the supposed damning evidence of hypocrisy of the US Representative from Alabama, Republican Mo Brooks scorning those with preexisting conditions.

In fact, the Daily KOS had cherry-picked Brooks’ words out of context, completely mangling his meaning, which amounted to: those who have lived risk-prone lives should have to pay more than people who have done their best to take care of themselves, and many people are sick “through no fault of their own,” and “we must take care of them.” We can quibble with if we agree with that, but Brooks’ statement looked nothing like the fire and brimstone irony Daily KOS was insinuating.

Shoddy reporting helps no one, and making people whose political ideas you may not agree with into hyperbolic monsters reduces credibility, creates mutual antagonism, and is part of why America is divided. It’s time for journalistic ethics to make a comeback.

Islands of unsustainability

John Rawls’s (1971) notion of national self-sufficiency in terms of resources is about as far from our current globalized world as we can get, in terms of theory aimed at non-ideal applications. Globalization is a fact of life. And yet, with each displacement in our life, we have expended more and more energy to have a never-ending commodity change for each product stretched across the globe, on call and ready at hand for our whim to flick a switch and watch, do, or order something.

Just this week, a new study is out showing that our music streaming, from services such as Spotify and Apple Music, are in fact, creating billowing clouds of greenhouse gasses, leading to more destruction even as we have “virtualized” the materiality of music listening. The cloud–which after all just means storing your data on somebody else’s computers/servers and accessing it via satellite or cable/fiber-optics–is an expensive process to maintain, after all. It turns out that “owning” your own stuff in a place-based location (on your device) makes much more sense ecologically, than having it distributed all over the world and calling it in on a regular basis.

Rawls’ (1999: 39 and 106–7) aim for polity self-sufficiency suggests that a polity may not inflict negative environmental externalities on other polities, and yet, that is what the top 20% economically are doing to the bottom 80%. We (the royal, cosmopolitan, globalized western “we”) are happy to live a fabulous lifestyle as long as the carnage from our consumption are pushed out of sight and out of mind. This is precisely what Ulrich Beck refers to as the “distanciation” of the effects of our actions.

But what allows us to maintain this unsustainability is not that the top 20% don’t care about the consequences, but that we have bought into a sort of exceptionalism that suggests that we and our loved ones will be spared from the worst of the environmental fall-out. We’ve bought into American Exceptionalism Gone Wild–the rampant idea that somehow – through wealth, technology, national identity, gender, race, etc. – that we will be spared. That we are God’s Chosen One’s and can stick out our tongue and thumb our nose at the rest of the world. (Of course, such performances of behavior, implicit or explicit, prove that such people absolutely have no concept of god or powers beyond themselves.) In other words, there is a certain strata of the population, that truly believes that they will get off scot-free by cheating: barraging the world with their waste without having to clean it up or other pay for it. It is the ultimate planetary intergenerational ponzi scheme.

It is also the ultimate abdication of responibility. As we hash out details (what Freud referred to as the “narcissism of minor differences”), the world burns. And elites are quite happy about it too. Because then no nation or their people or leader has to be responsible, and can carry on with the charade. As Elinor Ostrom writes:

“Reducing emissions now is more urgent than reaching an international agreement to reduce emissions by a given percentage, which might not be achieved for some time into the future. We do not face a situation where little harm is caused by overuse until we pass a given threshold, as may be the case with some renewable resources” (2010, 28; italics in original, bold added). No, what is at stake is the world, and nothing less. Fly, eat meat, and burn fossil fuels at your own expense, with each joule and calorie added to you account. There is no pawning off our responsibility any longer.

(Also See Bruno Latour’s Down To Earth and Michele Serre’ The Parasite)

Lunchtime Talk at Erasmus School of Philosophy on Advertising and Agency

Advertising and Agency: An ethological account of how social infrastructure compromises or sustains our autonomy

May 16, 2019 12:00 – 13:00 Bayle Building, J5, Erasmus University Rotterdam
Humans like to think of ourselves as autonomous agents, freely making our own rational decisions, despite the temptations and influences of society. Indeed, especially in individualistic liberal societies, the desire to be “unique” and “different” tugs strongly at our sensibilities. As social animals subject to needs to belong, and to have proclivities for certain stimuli, these instincts are often taken advantage of by marketing and advertising in order to sell products. This lecture will examine mechanisms of supernormal stimuli that manipulate our instincts, rendering us less sovereign over decisions and actions, as well as what sort of social infrastructure may act protectively, insulating us from predatory semiotics. 

Smoking as Acceptable Rebellion.

Notes from a debrief of Philip Morris’s 1998 Litter Focus Group read: “Non-smokers tend to give smokers a lot of slack about throwing down a butt,” claiming that “throwing it on the ground eliminates fire risk,” and that litter is a “natural result of outdoor smoking areas.”  For smokers, littering is a “natural part of the ritual”; an act of “rebellion”; a “small act of civil disobedience”; and an acceptable demonstration of power in “stepping on a lit object and grinding it.” To deal with the “issue” of litter, the key was “don’t be preachy,” and to have “no billboards, no advertising,” “don’t give antis any more reason to yell.”

The tobacco industry aimed to successfully frame littering, just like smoking itself, as an act of “acceptable rebellion” brings pleasure through expressing angst inexpressible elsewhere in society. Protecting and providing a safe space for these meaningless but environmentally polluting expressions of “civil disobedience” was a priority for the industry to retain and attract as many smokers as possible. It also was in the interest of other managerial regimes, such as corrupt governments to give people certain guilty pleasures that they could believe that they were being free with, so that they wouldn’t clamor for real freedoms, like clean water, clean air, a universal basic income, wealth equity, or taking their commons back.


Robinson & Maites. N331; The R&M Creative Brief [Internet]. 1998 Apr [cited 2019 Mar 26]. (Truth Tobacco Industry Documents). Report No.: ypyg0085. Available from:

Donohue C. Litter Focus Group De-Brief; N331 [Internet]. 1998 Jan [cited 2019 Mar 26]. (Truth Tobacco Industry Documents). Report No.: npyg0085. Available from:

Proctor RN. Golden Holocaust: Origins of the Cigarette Catastrophe and the Case for Abolition. 1 edition. Berkeley: University of California Press; 2012. 752 p.

Hendlin Y, Anderson SJ, Glantz SA. “Acceptable rebellion”: marketing hipster aesthetics to sell Camel cigarettes in the US. Tob Control. 2010 Jun;19(3):213–22. DOI: 10.1136/tc.2009.032599