A couple weeks ago I had the pleasure of hanging out with Mario Veen and talking with him on his Life From Plato’s Cave podcast. It was a rollicking good time and enabled us to enter into some crevasses of why our world is so stuck, and how we can make it more likely to get unstuck.
After the 28 November, 2022 occupation of the Sanders Building at Erasmus University Rotterdam, where I work, by OccupyEUR, the students involved in the very nonviolent protest were violently removed by riot police at the Executive Board’s behest. Not the finest day for our university.
Thankfully, the Executive Board (CvB) are people, not machines. Which means that they felt contrition – a healthy and appropriate emotional response to exaggeratedly preemptively striking out against your own student population, while protecting the business interests of your oil and gas donors. Because of their display of human emotions – whether due to genuine genuflection and soul-searching, or the heaps of bad press their actions precipitated – this provided an unique opportunity for the campus to come together in dialog about the nontransparent kowtowing to the most polluting industries on earth. It brought up the asymmetric application of Erasmian Values, and the underestimation of the actual threats of climate collapse versus the imagined harms that could come from growing a backbone and cutting ties with the fossil fuels (and other ecocidal) industries.
So, my colleagues, many with whom I had organized together a petition for the professorate signed by over 550 university scholars condemning EUR’s police presence and violence against students on campus, the refusal to listen to them and take them seriously as an early warning system, and the university’s involvement in apologetics and social license for the fossil fuel industry – organized a roundtable with the CvB (top leadership) of EUR, as well as with some students and professors, to discuss how to move forward. (You can watch the entire thing here.)
One of the fundamental weaknesses of such a ‘townhall’ model, however, are the following:
(1) The tendency for conversations to go around in circles, with lots of finger pointing, abstraction, and he said she said
(2) The invitation for those who are insincere to actually address the graveness of the situation to blame the wrong people (blame the victim) and play light of the fundamental issues being discussed
(3) The tendency for those who are least informed about an issue to presume that they deserve the loudest voice in reinforcing normalcy bias.
All three of these tendencies were in full force at the Roundtable. Allow me to explain.
Anyone who has studied rhetoric knows the fallacies of argumentation – the weaknesses of thought that allow people to jump prematurely to conclusions. These are often similar to what Daniel Kahneman and others describe as our System 1 (fast, ‘gut’ instinct, emotional) and System 2 (slow, logical, deliberative) ways of thinking. Ironically, many times, those in the Roundtable who were asking for the introduction for accounting for our emotions were actually the most logical, those using their System 2 capabilities more than the others.
Facts matter. That doesn’t mean that we can’t contest them, á la science studies. But to make statements that are patently false, and verifiably false, especially in a moment or event where we are trying to create a collective emotional tone and way forward, is a sort of unintentional violence based on ignorance.
Because there was so much misinformation and fossil fuel talking points in the Roundtable, I routinely teach my students about the Dunning-Kruger Effect.
The Dunning-Kruger effect is important to understand because most people know that (1) OccupyEUR did not close down the campus or even the Sanders building; that was the direct reaction (however illogical) of the CvB, which had many other options on the table that due to their preemptive strike mindset, they chose not to follow (so the University Council gentleman who got that wrong, with bravado, simply doesn’t know how the university works, which is understandable and predictable since becoming a council member became a popularity contest rather that a faculty appointment based on excellence); (2) False equivalencies of a group of peaceful protesters doing your labor for you (of raising awareness about the actual level of existential catastrophe of climate change) is somehow morally on-par with right-wing racist extremist groups protesting because they want to kill you (as the University Council dame somehow made this mistake); (3) Shell did not give the Nigerians jobs (as an ESPhil postdoc incorrectly proposed) – Shell and the rest of the colonial fossil fuel predators destroyed the ecology of a thriving and self-sufficient flourishing people, destroying their clean water and ability to farm due to oil slicks. All of these major mistakes could have been prevented if those with the least amount of knowledge could have watched their emotions and realized they didn’t possess the rationality in that moment to contribute meaningfully, but only wished to poison the atmosphere with their virtue signalling hyperbolic doubt.
Any good researcher, like Albert Einstein, Peter Kalmus, Katherine Heyhoe, and Ruha Benjamin, amongst others, are compelled to act on the truths they discover. To do so otherwise would be unethical. To know exactly the cutting edge of climate science and pretend like you can keep on living unmoved in our unsustainable cultural and material oil soup, would be unconscionable. Literally, it would be lobotomizing, to remove our consciousness. Are universities really places for removing empathy and compassion? Are we training each other to become more dead inside, more automatic, more machinelike, for the sake of a death-creating system. I hope not. That’s not what I signed up for.
Unfortunately, the majority of research (money and funding) is focused on the contemporary equivalent of how many angels can dance on the head of a pin. In order to not do the hard sociological and cultural work of developing our conscience and changing the course of locked-in toxic power dynamics, research is exploited to reevaluate things we already know. Downstream versus upstream.
The loss of science in our process of doing science, in our university attempting to be a university, is sad but not surprising. We are happy to pay consultants the big bucks to help us manage people ‘better’ or create more paperwork, or try to get us higher in some rankings, but we’re unwilling to listen to the world-renowned experts at our own institution. This deliberate overlooking of expertise is in order to pretend that there’s not a problem. We’re happy to have worldclass researchers and teachers attracting students, bringing in grant money, and publishing in recognized peer-reviewed journals, but to listen to them on the most important questions of the millenia? Nah, to vulnerable. Too honest to admit that the top brass doesn’t know what they are doing and needs help. It would require being human, admitting mistakes fully, admitting failure even. And admitting, like any addict (to oil, to prestige, to a broken and breaking structure of global gaslighting) that you have a problem. And seeking help. From people who are doctors, and know how to treat this particular addiction. Please listen to us. Please listen to more than your own echochamber. As I mentioned, I’m part of a much larger group of experts, both at our university, and as part of the Climate Social Science Network, a group of people who have read the documents of the largest transnational fossil fuel companies on earth (you can too!), and have been studying these topics for decades, might have some idea of what works best, and what doesn’t. We could discuss the pernicious effects of normalcy bias (don’t look up!), how adaptive preferences assume like Dr. Pangloss that we are living in the best of all possible worlds, the world of agnotology and how ignorance is perpetuated (like a virus) systematically, or how to make sense in a traumatized society. Unlike those on the peak of Mount Stupid in the Dunning-Kruger curve, we have been studying these things with peers and have a recognized discourse and epistemic culture upholding our own Overton window.
Experts who study catastrophic climate change, the end of civilization, the destruction of the Megamachine, and the harm of industrialization, like myself, are always happy to help sincere inquirers. If you are ready to change your mind, and are open to learning, we’re happy to have a conversation with you, and lead you down the path of how we came to the conclusions we hold. All you have to do is ask. Sincerely.
After the event, one of the CvB approached me, and asked me in a blustered matter: “Well, Shell is investing €1 billion in green hydrogen at the Port of Rotterdam. Don’t you think that’s a good thing? Surely, we desperately need the Port to clean up its pollution.” While I agree that the Port of Rotterdam, with its bunker oil-filled ships, the diesel trucks carrying stuff from Europe’s largest port across Europe, I am sure that Shell, like other corporations, does not engage in largess without calculated significant strategic advantage. Perhaps Shell’s investment will give them leverage to retard actualization of hydrogen shipping, or to help reinforce the brain worm that shipping will only increase when in fact it will have to drastically ramp down. I don’t know the actual mechanism at play, because in this case I haven’t looked at their documents on this issue. But to blindly assume that a drop in the bucket of green technology amounts to Shell suddenly becoming (again) The Great White Savior is hogwash. No corporation makes investments without an expected ROI, not just monetarily, but also in terms of securing their social license to operate, and to keep competition out. To not engage in the complexity of these issues is patently unscientific. How can we let such small gestures (compared to their total expenditures and earnings) compensate for the fact, say, that when the Dutch Courts ruled that Shell needed to significantly reduce it’s CO2e output, it jumped ship and reestablished (as UnRoyal and NonDutch Shell) in London? Are our memories so short? Are we so pro-industry that we only remember the greenwashing?
To wit, The New York Times just came out with an article titled “Big Oil Companies Are Bullies That ‘Want to Be Seen as Good Guys’” that discusses how our society is addicted to helping out the worst perpetrators in our society because of their successful global gaslighting that has convinced us that they really are the victims, rather than the violators. The biggest surprise after a year of US Congressional investigation was the “lack of introspection.” Perhaps it is our own lack of introspection that has us falling for their empty promises again and again.
As I publicly proclaimed at the Roundtable: even if we have a love affair with Shell and other genocidal fossil fueled groups, if we really love them, we need to set them free, and if they come back, then we know it’s meant to be. We must break all relations with these poisoning groups, and if their actions change, at a later point, may reconsider. But business as usual is killing them and us.
In these times of moral and material darkness, let us remember that especially if you find yourself on the side of hate and ignorance, that there is work to be done. And for the rest of us too, that to move forward, we will have to sacrifice our egos (however hard it may be for me!) in order to achieve a better world for all, even for those kicking and screaming against their own very most exquisite self-interest.
Lord, make me an instrument of thy peace.
Where there is hatred, let me sow love,
Where there is injury, pardon;
Where there is doubt, faith;
Where there is despair, hope;
Where there is darkness, light;
And where there is sadness, joy.O Divine Master, grant that I may not so much seek
to be consoled as to console,
to be understood as to understand,
to be loved, as to love.For it is in giving that we receive,
It is in pardoning that we are pardoned,
and it is in dying that we are born to eternal life.― St. Francis of Assisi
As annoying as I find Russell Brand on occasion, in this case he makes a good point. The marriage of corporate and state power – technology and the monopoly on violence – which Mussolini called ‘fascism’ and Lewis Mumford called the megamachine, is getting closer and closer to a totalitarian checkmate the likes of which Hitler and Stalin could only dream of. While the purported ends of this power is far different (we hope) in putative democracies than for those dictators, it behooves us not to throw out Lord Acton’s admonition about absolute power corrupting absolutely.
That is to say, even in the best case scenario of enlightened despotism, good people can easily become quite unenlightened and arbitrary despots when shoehorned into the role. Or to modulate parlance, Marshall McLuhan understood the hubris that comes with the ability to manipulate. The mediums of communication and expression aren’t only constraining on the degrees of freedom for those bound by them, but also for those who construct them. When all you have is a hammer, everything becomes a nail. When access to more data must be justified through results, then more and more events must be legible as actionable. Otherwise, the justification for such police powers is anemic, and easily refuted, with legitimacy possibly undermined. Thus, technologies of surveillance and violence themselves must give rise to more cases that allow the opportunity for violent intervention, or else risking their claim to providing actual services in the public’s interest.
The Ring commercial Brand reruns here is a classic case of what Andrew Szasz has critiqued as building up a personal commodity bubble. Instead of, like any addict, acknowledging that we have a problem, and then working with others maturely to solve it, Amazon’s Ring video doorbell surveillence system markets an exclusively individual solution to what is in reality a preventable collective action problem. Ring’s commercial pitch goes like this: If there are robbers, keep them moving along, not so that they can improve their lives, and change professions, but so that instead of robbing you, they go rob your neighbor’s house!
Such galimatias attempts to gaslight you into thinking that it is inevitable that we live in a fundamentally unsafe world. Because if we believed that we could live in a safer world, we might be able to build that world. And you can bet, that world would not require as many cameras or police.
This gets to the heart of why Ring’s preying on nebulous fears which are brought on by the megamachine itself is so successful as a ploy. Because of the manufactured stochastic crime created by an every-man-for-himself system without safety nets or a healthy welfare state, inequality breeds both blue-collar crime (the type we’re all made to be afraid of) and white collar crime (which kills millions at a time through enforced poverty, impoverishing our environment, and harming our health behind the scenes). This is not to minimize the trauma to people of actual violent crime or thievery. Instead, it is to say that all of this is preventable – and not just by playing an arms race (or evolutionary treadmill) with robbers. Getting smarter systems just makes robbers get smarter, and the same amount of crime occurs.
Amazon’s wish is to make it so that only those opting out of their private neighborhood watch program get robbed, because they will be easier targets. So those opting out for moral, religious, or financial reasons from their racket then become left out of their ‘protection,’ and the insinuation goes, become the targets of least resistance.
“No, I think you’re in the wrong place.” As the video shows, the idea that would-be criminals are only in the “wrong place” rather than needing help for reform and redemption, cements the trope of cleverness. I’m clever because I have the Ring alarm system by Amazon, so I get off fine, but that poor schmuck down the street, well, he’s screwed. Such notions reinforce the tech megamachine, where you keep on having to buy into the racket because crime is inevitable, and just don’t let it happen to you. It is, what Davids Graeber and Wendgrove call a “failure of imagination.” It is capitalist realism, or crime realism, where those evil people out there are uncorrectable, and just bad people, rather than just victims of a broken system. With such pathological thinking comes the inevitability that crime stays constant (or increases, especially in election years!). Manipulating perceptions of crime, and stripping away access to human dignity so things feel more precarious for everyone, is the perfect catfishing for expensive subscription services of mass totalizing surveillance that Foucault could only dream of.
I’d be interested to see data on how many false positives Ring delivers to police; how many times the cameras have been hacked by perverts; how many times leaked clips of children playing have appeared on dark web sites; etc.
Ring touts itself as “Neighborhood Watch for the digital age.” There’s a long, racist history of the invention of Neighborhood Watch programs springing up in response to de-segregation and the policing of white spaces, which continues today. Shawn Fields’ excellent new treatment of this history discusses the abuse of emergency response systems, which rarely fight crime, but often lead to unwarranted police violence.
My recently published paper in Environment & Society “Surveying the Chemical Anthropocene: Chemical Imaginaries and the Politics of Defining Toxicity,” draws on Sheila Jasanoff’s notion of “sociotechnical imaginaries” to describe how chemicals become cultural artifacts as much as material ones. This means that the flows of toxic chemical exposures are not impartial to the fears of contamination of the powerful, nor to to the racist, classist, sexist, gendered, and xenophobic preexisting constructions which have legitimated systemic forms of discrimination. Those who can, remove themselves from the toxics gradient, those who cannot suffer what they must. But such inequalities structurally create ignorance, and an agnotological deconstruction of the methods of how industries prey on preexisting biases to circumvent public feedback and accountability is an oroborous of legitimized harm.
In the article, I deploy Michel Serres’s optic of “appropriation by contamination” to indicate the colonial aspects of toxic chemical manufacture and exposures. Contamination renders necrotic land, flesh, and other areas of materiality, so that they cannot be used for anything else except further contamination. According to Carolyn Merchant, Fabian Scheidler, and many others, such scorched earth chemical and mining practices have been occurring for many hundreds of years, first in Europe, and then in other areas of the world.
In accordance with the infamous World Bank memo by that rational racist Lawrence Summers, once Europe got rich enough and had kicked the pollution of industrialization into high enough gear that it was killing a high enough proportion of its upper and middle classes, it simply virtualized the pollution, not by actually cleaning up the chemical industry’s act, but by shipping it overseas. Thus this wave of chemical imperialism I describe, ends up first poisoning the capital centers, and then once they succeed in regulating such practices, these same industrial processes – unchanged – move overseas. The failure to learn any lessons from the human health harms, the inability to flinch and reflect, before outsourcing our pollution elsewhere, is part of chemical colonialism.
We live in the middle of a chemical soup, created by the ambitions of companies and governments locked in an arms race through the competition of markets and the zero-sum game of market share. There is a huge asymmetry between the testing of chemicals and the invention and deployment of chemicals. Less than one percent of all chemicals produced in 25,000 pounds or more per year in the United States have been fully tested by the EPA’s Chemical Review Program (Krimsky 2017). Yet institutions and companies are under tremendous pressure to roll out new chemicals every year, at an ever increasing harried pace, as part of the Verschlimmbessernpolitik of ‘solutionism‘. Furthermore, 40% of chemical (including pharmaceutical) regulator income comes from the companies themselves, so bureaucrats have a vested interest in keeping the chemical treadmill running and not falling afoul of the cancer-causing gravy boat.
In the conclusion, I discuss that until we get focused on biomaterials, and get away from extracts and synthetics, chemical reduction in our lives or #chemicaldegrowth is necessary. But I don’t shy away from the obvious fact that this means that we can’t have all the nice cheap stuff we have. We need phones and computers that last for 20 years with tiny little pieces we switch out (what the FairPhone and Framework try to do, but better). We need robustness standards on all of our electronics, we need a maintenance culture, rather than an innovation culture. Just like the Manifesto for Maintenance Art, it is the culture of maintenance, or of care, that our epoch requires. In an essence, this is a move away from the macho idea that I am stronger than the chemicals I’m exposed to (or like a good Social Darwinist I deserve to die if I’m not), to honoring and listening attentive to those with chemical sensitivities as the canaries in the coalmine we’re making of the planet. Instead of ridiculing and gaslighting those who have more refined and deeper sensing abilities than the average chemically-intoxicated person, responsibilizing their problems, we should see that we perhaps have just been dulled down too much already through contamination to realize what’s going on.
They say that our capacity for change is inversely proportional with our sadistic willingness to suffer. Maybe it’s time to realize that sacrificing ourselves before the captains of industry to keep the cogs running has diminishing returns, and that the time has come to inventory, reduce stock, and close down shop of the most toxic businesses despoiling biology’s unique promise of intelligence and agency.
Who is fueling the Alice in Wonderland media world which slowly is infecting and deceiving people around the world, spreading the ignorance virus?
Let’s take the way that Trump wanted to roll back the Obama-era federal fuel emission standards as an example. While Trump and the oil companies thought this would be a marvelous idea, to stick it to the liberals, so that we’d waste more oil, astonishingly the four biggest auto manufacturers were opposed to this, as they had already begun producing cleaner cars, and other big markets like Europe have similar fuel and pollution auto standards, so going Neanderthal in vehicle fuel and emissions standards didn’t make sense. It was a big surprise to the White House, apparently, that creating more pollution and costing individuals more to fill up their tank didn’t work, even with auto manufacturers. What a surprise for Trump and Co. to realize that even pandering to the worst possible arguments didn’t work. Then 4 of the largest automakers and the state of California made a pact that they would uphold the previous Obama-era emissions standards and fuel targets. Because it made good business sense. (Nevermind the fact that it saves consumers hundreds of billions of dollars and reduces pollution).
The New York Times somehow thought it fitting to ask the Trump Whitehouse to weigh in.
“Unfortunately, California is trying to impose its failed policies on the rest of the country by making new cars significantly more expensive for American consumers and less safe,” said Russ Vought, the acting director of the White House Office of Management and Budget, in an emailed statement. “Even worse for Americans on the road, a handful of irresponsible automakers are aiding California’s radical agenda that will hurt every one of us.”
https://www.nytimes.com/2019/09/05/climate/trump-auto-pollution-california.html
This completely up-is-down-and-down-is-up response, which is about as far away from reality you can get unless some giant loaded you in one of those dog ball-throwing launchers and whipped you into a few galaxies down the lane, not only reaffirms that US Government has become a premier propaganda machine, in their attempts to rival North Korea and China, but also shows how the New York Times is working for the same corporate masters. Why? Two reasons.
First of all, the dumb idea to force California to not enforce it’s laws is a non-starter. What ever happened to states’ rights? Oh yeah, that was only a corporate tool, and to gain libertarian votes and then give them the finger. Classy, tea partiers and Koch Co.
Second, there’s the fact that California will not comply with unreasonable federal the-sky-is-falling threats. Sorry, California is the world’s 5th largest GDP, you can’t push it around like that. We control your freaking internet ;) But why is the NYT giving more platform to the Competative Enterprise Institute, a well-known rabid racist, misogynist, and overall ahistorically-inclined corporate front-group? There are a million intelligent people to interview about how laughable this proposal is, how the Trump administration will never achieve this, and that it’s just shirtcocking posturing from Mr. smallfingers. But no, the NYT goes for its one interview with the humpback goon of Trump. Great balanced reporting, right there.
Of course,
“The Obama-era tailpipe pollution rules that the administration hopes to weaken would require automakers to build vehicles that achieve an average fuel economy of 54.5 miles per gallon by 2025, cutting about six billion tons of carbon dioxide pollution over the lifetimes of those vehicles. The proposed Trump rule would lower the requirement to about 37 miles per gallon, allowing for most of that pollution to be emitted.”
https://www.nytimes.com/2019/09/05/climate/trump-auto-pollution-california.html
And of course,
“Xavier Becerra, the California attorney general, restated his intention to sue over any attempt to undermine his state’s legal authority to set its own pollution standards. “California will continue its advance toward a cleaner future,” he wrote in an email.”
https://www.nytimes.com/2019/09/05/climate/trump-auto-pollution-california.html
I was perusing Kickstarter when I happened upon a solution to a problem that I didn’t know was that big of a deal: spices going bad. As it turns out, it’s not that big of a deal, it’s what could easily be classified as a “first world problem.”
Spices, because we live in a commodified society with more supply than demand, often sell us large quantities of pre-picked, pre-ground spices. Moreover, these spices are picked from around the world, very far from where we live, and so by the time we use much of them, they lose some of their pungency.
For the same reason that many people grind their own coffee beans, and in many parts of the world including Europe, their own grains, many people still grind their own spices. (Full disclosure, wherever possible, I grind my own spices too – they taste way better fresh that way; no pre-ground spice, no matter how well packed, will taste as good). There is no secret to this. A couple of good kitchen tools, and you’re good to go with most spices. It keeps the nutrients fresh and less degraded (though of course, from picking a spice, it’s shelf-life starts ticking away), and much more pungent and enticing.
Yet, this Kickstarter doesn’t say, “hey, I’d like to make some money by selling you high quality spices, but you’ll still have to grind them yourselves and take an extra minute of delight every time you cook!” No, instead, it fails to see that good cooking, by its nature is a meditation, not something to create a lot of trash with for convenience’s sake. It is a fail because it does not understand that gourmands who like fresh spices are happy to take the extra 30 seconds and grind their own pepper, ginger, or nutmeg. Instead, it grinds the spices already, prematurely, and puts all of its heft on the claim that it has found a better “preserving” mechanism, better than glass containers, but somehow stopping short of formaldehyde.
By appealing to “design” this company is yet another hipster gourmand appropriation of disposable trashy production in order to pull the wool over consumers’ eyes. They have the gall not to merely discuss how their throw away, potion enough for a bachelor(ette) only spice capsules, but to call their product “revolutionary” for its ability to “keep spice fresher at the molecular level.” At the molecular level! I love it–they don’t explain what they mean (except through appealing to the boogieman of “oxidation”) by saying “molecular,” other than that it has become the new buzzword after “neuro” and “nano.” But hey, if you’re already in the business of commodifying trends, why not throw in meaningless buzzwords to prey on consumer gullibility?
Beyond their appeals to their product perhaps rightly being “more flavorful,” than old forgotten spices, they also make the much more suspect claim of it being more “affordable” as well. But worst – and here it’s just a blatant lie – they also claim that their throwaway aluminum pod peel trash wrapper is also more “sustainable.” And that’s why I’m calling bullshit on Occo, and all products like them that attempt to solve a non-problem for people who have more money than they know what to do with, by creating more trash for future generations.
For fun, let’s take a look at some of their misleading and fallacious sustainability claims:
(1) That aluminum is “the most recyclable material in the world”
(1) A: The price for aluminum is higher today than it has been in many years. That’s why there have been, for the first time a rash of thefts of aluminum bleacher seats at parks. So I ask the very Instagrammable Connie and Lisa: do you know what bauxite is? (The raw material from where aluminum comes from). Have you ever been to a bauxite mine? How about a bauxite processing plant? Ever breathed in those fumes? No, because otherwise, you would avoid aluminum like the plague that it is.
Sorry to burst your bubble, but disposable aluminum (where do you even discuss recycling, and the fact that in many jurisdictions your customers may not even have adequate access to recycling facilities?) is a loser. It’s an environmental nightmare, not the paragon of recyclability you paint it as.
Anything that can be used more than once, or say, used many, many times, for years, is more sustainable than something that is only used once. Period. You don’t have to be an industrial ecologist to do the math and realize that even in the best case scenario, if you melt something down, you’re using a tremendous amount of energy to do so, (coming from where?), and then refashioning that raw material into another thing–losing material and energy along the way.
(2) “Saving food waste” claim.
(2) A: Another fallacy is that Occo is helping reduce food waste and saving the planet by selling expensive spices in high quantities in disposable aluminum. The company even does a masterful deflection of using a loaded label against the waste in bulk food items (they call it the “Movie Soda Mark-Up”), that strikes a chord with their Millennial audience of single, big income, no children. They say that food waste is created because people buy more than what they need, and when people are more minimalistic (I love the movement of minimalism, but detest the way it has become commodified to sell more crap that people don’t need to them in the name of minimalism!). But I truly have to question how true this is around spices: what percentage of the 40% of food waste boils down to spices? 1%? 0.5%? If so, that would boil down to 0.4-0.2% of food waste blamable on too many spices. And this is a generous estimate. Nice try, but this is a clear case of the misuse and abuse of pulling on legitimate environmentalist heartstrings.
To sum up: the problem with this scheme and so many like it is that there’s no money in simply telling people to go quality over quantity; and to buy less instead of buying more. The “super premium” segment of the nouveau riche, always eager to virtue signal their “style” and “taste” is one of the leading contributors to ecological disaster and climate chaos.
To falsely claim some sort of ecological currency in doing so, should be met with a healthy dose of reality and opprobrium. There are enough charlatans around; the last thing we need is more cannibalism of truth by poseur minimalists willing to say any ecological lie to make a quick buck.
P.S. After writing this, I just found some more spurious reasoning from these poster-children for the Dunning-Kruger effect (a little bit of knowledge is dangerous–you might actually think you know something when that’s not the case). I’m not going to comment on it, I’ll just put it here:
Today at UCSF, I had the chance to hear Michael Specter deliver the 2017 Chauncey D. Leake Lecture: “Do Facts Still Matter? And What Does It Mean If They Don’t?” It brought out all of San Francisco’s good liberals, concerned about Trump’s anti-science anti-fact Administration. Specter, a decorated journalist for some of my favorite rags, certainly has the credentials to to kvetch at the poor state of US politics.
And yet, he missed an opportunity to channel the despair, rage, and motivation of hundreds of UCSF faculty and students. Cavalierly bashing the science-bashing while not seeing that he was engaging in the same sort of zealotry the room despised, there was a fundamental disconnect in his talk. Instead of understanding the pragmatic even democratic way in which consensus and dissensus coexist in science to push it forward, or acknowledging the unscientific politicization of science which occurs when funding derives from self-interested strings-attached corporations rather than from and for the public good, Specter pontificated about the horror of Trump and basic science communication.
He emphasized how The New Yorker has sold more subscriptions since November 8th than in the past three years, and that this holds for The New York Times as well–as if the raison d’etat of the Fourth Estate is to greedily prey off people’s fears. Perhaps because of his embedded status, Specter can’t see the forest of civilization through the trees of simplistic versions of science as a monolith, failing to crucially discriminate between different motivators for science, let alone including systems thinking perspectives, prevention, or noticing that all of this stuff that medicine and scientific experimentation in the 21st century is based on draws on a dwindling supply of natural capital.
What was most revealing, however, is how his internal logic fell apart. One story he told described how his mother wouldn’t let him eat butter, and fed him only margarine, because it was better for him. She also would give him antibiotics every time he sneezed. Of course, he commented, she didn’t hate him, she loved him, and while today we know both of these “facts” to be totally wrong and harmful to health, she was doing the best she could based on the current state of science in the 1950’s. Specter went on to speak about GMOs and vaccines, and how harmless they are, and that anyone who thinks otherwise is ignorant or worse. Clearly, this narrative hangs together rather than apart.
Yet, the logical tensions of the acknowledged “whoops!” factor of the science of Specter’s youth and the total confidence he held towards the complete safety of these biochemical and genetic interventions was glaring. Like geoengineering, certain types of science are deus ex machina solutions–problems that create more problems for the future. Such science passes the buck to future generations, leaving them the bill when things don’t turn out the way we imagined. Nuclear waste is a good example of this: in the 1960’s when nuclear power generation was first really going online, there was the open question of What are we going to do with the waste? The answer, at the time was that By the time we need to dispose of nuclear waste in 20 or 30 years, our ingenuity will have long since figured out what to do with that! Here we are in 2017, and no one has a clue what to do with nuclear waste so that we don’t have to guard it for the next 10,000+ years.
There is a second type of science, however, a less glamorous, less funded, but ultimately life affording rather than killing type of science; and that is precautionary science. Precautionary science is very poorly funded because there’s no money in it. Instead of aiming to commodify more of the world, and to sink its claws into the last remaining realms that haven’t been privatized, it looks at systems-level solutions that save time and money, and hence puts dozens of obsolete cannibalistic industries out of business. Precautionary science aims at getting at the root of problems, rather than dressing up sickly symptoms with increasingly technicolor gauze.
As an example, Specter talked about a rich, liberal Florida community that plagued with dengue fever mosquitos. When presented with the option of importing genetically-engineered mosquitos (for a plump price) to breed with the dengue mosquitos, hopefully killing them off, the locals swore off any sort of genetic engineered organisms, fearing the technology and not knowing how these genetically-engineered mosquitos might actually change their ecology. Instead, Specter alleges, they deal with the mosquito problem by spraying massive amounts of toxic Dow Chemical insecticide all over their city–clearly not a desirable outcome.
The GMO-chemical dichotomy that Specter presents us with is the fallacy of the excluded middle. The options are all predicated on deus ex machina science rather than precautionary science. Systems science would look at the underlying factors of dengue mosquito inhabitation. They include climate change, urbanization, increased travel and lax controls over shipments of goods, etc. Why a vaccine wouldn’t work in this case (although one exists) is that the serotypes keep on expanding and changing, and that like the futility of the flue vaccine, any vaccine is already based on old biological versions of the virus, bacteria, or disease. Meanwhile, the disease has been evolving, and many pathogens are very adept at overcoming the hurdles we throw at them. Instead of doing the hard trench work of making progress against raising climate temperatures by stopping factory farms, war, and fossil fuels production while planting trees and reforesting using restorative conservation ecology Green Corps, its all too easy to attempt to address the symptoms (the mosquitos with dengue fever that have “invaded” Florida) rather than the cause. Yet, if we got to the cause of things, and actually acknowledged that our current way of life–including our science–is out of sync with natural processes and must be restored, then we’d have a fighting chance at creating healthier lives for all.
Otherwise, we’re involved in a shotgun approach making a holistic problem piecemeal. But if we do this, today it’s dengue fever, tomorrow it will be another one. Are we really so stubborn as a species that instead of resigning ourselves to a little epistemological humility we’d rather mow down the rest of creation because we’ve created such a destructive ecology that we have no other choice?
Yogi Hale Hendlin 
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