I was perusing Kickstarter when I happened upon a solution to a problem that I didn’t know was that big of a deal: spices going bad. As it turns out, it’s not that big of a deal, it’s what could easily be classified as a “first world problem.”
Spices, because we live in a commodified society with more supply than demand, often sell us large quantities of pre-picked, pre-ground spices. Moreover, these spices are picked from around the world, very far from where we live, and so by the time we use much of them, they lose some of their pungency.
For the same reason that many people grind their own coffee beans, and in many parts of the world including Europe, their own grains, many people still grind their own spices. (Full disclosure, wherever possible, I grind my own spices too – they taste way better fresh that way; no pre-ground spice, no matter how well packed, will taste as good). There is no secret to this. A couple of good kitchen tools, and you’re good to go with most spices. It keeps the nutrients fresh and less degraded (though of course, from picking a spice, it’s shelf-life starts ticking away), and much more pungent and enticing.
Yet, this Kickstarter doesn’t say, “hey, I’d like to make some money by selling you high quality spices, but you’ll still have to grind them yourselves and take an extra minute of delight every time you cook!” No, instead, it fails to see that good cooking, by its nature is a meditation, not something to create a lot of trash with for convenience’s sake. It is a fail because it does not understand that gourmands who like fresh spices are happy to take the extra 30 seconds and grind their own pepper, ginger, or nutmeg. Instead, it grinds the spices already, prematurely, and puts all of its heft on the claim that it has found a better “preserving” mechanism, better than glass containers, but somehow stopping short of formaldehyde.
By appealing to “design” this company is yet another hipster gourmand appropriation of disposable trashy production in order to pull the wool over consumers’ eyes. They have the gall not to merely discuss how their throw away, potion enough for a bachelor(ette) only spice capsules, but to call their product “revolutionary” for its ability to “keep spice fresher at the molecular level.” At the molecular level! I love it–they don’t explain what they mean (except through appealing to the boogieman of “oxidation”) by saying “molecular,” other than that it has become the new buzzword after “neuro” and “nano.” But hey, if you’re already in the business of commodifying trends, why not throw in meaningless buzzwords to prey on consumer gullibility?
Beyond their appeals to their product perhaps rightly being “more flavorful,” than old forgotten spices, they also make the much more suspect claim of it being more “affordable” as well. But worst – and here it’s just a blatant lie – they also claim that their throwaway aluminum pod peel trash wrapper is also more “sustainable.” And that’s why I’m calling bullshit on Occo, and all products like them that attempt to solve a non-problem for people who have more money than they know what to do with, by creating more trash for future generations.
For fun, let’s take a look at some of their misleading and fallacious sustainability claims:
(1) That aluminum is “the most recyclable material in the world”
(1) A: The price for aluminum is higher today than it has been in many years. That’s why there have been, for the first time a rash of thefts of aluminum bleacher seats at parks. So I ask the very Instagrammable Connie and Lisa: do you know what bauxite is? (The raw material from where aluminum comes from). Have you ever been to a bauxite mine? How about a bauxite processing plant? Ever breathed in those fumes? No, because otherwise, you would avoid aluminum like the plague that it is.
Sorry to burst your bubble, but disposable aluminum (where do you even discuss recycling, and the fact that in many jurisdictions your customers may not even have adequate access to recycling facilities?) is a loser. It’s an environmental nightmare, not the paragon of recyclability you paint it as.
Anything that can be used more than once, or say, used many, many times, for years, is more sustainable than something that is only used once. Period. You don’t have to be an industrial ecologist to do the math and realize that even in the best case scenario, if you melt something down, you’re using a tremendous amount of energy to do so, (coming from where?), and then refashioning that raw material into another thing–losing material and energy along the way.
(2) “Saving food waste” claim.
(2) A: Another fallacy is that Occo is helping reduce food waste and saving the planet by selling expensive spices in high quantities in disposable aluminum. The company even does a masterful deflection of using a loaded label against the waste in bulk food items (they call it the “Movie Soda Mark-Up”), that strikes a chord with their Millennial audience of single, big income, no children. They say that food waste is created because people buy more than what they need, and when people are more minimalistic (I love the movement of minimalism, but detest the way it has become commodified to sell more crap that people don’t need to them in the name of minimalism!). But I truly have to question how true this is around spices: what percentage of the 40% of food waste boils down to spices? 1%? 0.5%? If so, that would boil down to 0.4-0.2% of food waste blamable on too many spices. And this is a generous estimate. Nice try, but this is a clear case of the misuse and abuse of pulling on legitimate environmentalist heartstrings.
To sum up: the problem with this scheme and so many like it is that there’s no money in simply telling people to go quality over quantity; and to buy less instead of buying more. The “super premium” segment of the nouveau riche, always eager to virtue signal their “style” and “taste” is one of the leading contributors to ecological disaster and climate chaos.
To falsely claim some sort of ecological currency in doing so, should be met with a healthy dose of reality and opprobrium. There are enough charlatans around; the last thing we need is more cannibalism of truth by poseur minimalists willing to say any ecological lie to make a quick buck.
P.S. After writing this, I just found some more spurious reasoning from these poster-children for the Dunning-Kruger effect (a little bit of knowledge is dangerous–you might actually think you know something when that’s not the case). I’m not going to comment on it, I’ll just put it here:
Local Environment: The International Journal of Justice and Sustainability is associated with the International Council for Local Environmental Initiatives (ICLEI), the international environmental agency for local governments which evaluates and present the methods and tools necessary to achieve local sustainable development worldwide.
My article suggests that by understanding the origins of the Movimiento dos Trabalhadores Rurais sem Terra (MST) as a government-driven clash between the state-sanctioned land claims of indigenous peoples (the Kaingang, in this case) and landless peasants, groups mounting environmental justice campaigns can fruitfully work together in solidarity with other groups. Through analyzing this case study, the weakness of environmental justice movements, I claim, arises when marginalized groups are willing to accept land or other concessions not at the cost of those best off, but off the backs of groups even more marginalized than themselves.
The tendency for government concessions responding to successful protests by borrowing from the resources of the poor to redistribute them to those most fervently clamoring for change, rather than disrupting the status quo and redistributing concentrated land and wealth holdings among the rich, is precisely the problem many environmental justice movements historically and today face.
Hegemony serves as a useful analytic through which to process of distal transfer of resources (from periphery to center) indicative of colonialism. Many environmental justice crises arise from the same properties that arose during historical colonialism and its aftermath, but are not confined to it. Resolving unequal distributions of labor according to gender is another aspect which environmental justice movements such as the MST have aggressively sought to ameliorate, even if such entrenched hierarchies still are actively being deconstructed.
As the New York Times recently reported, State SenatorScott Weiner’s California Legislature bill to increase density allotments along transit corridors is a much-needed method to solve both housing and environmental burdens. Driving, no matter how you slice it, takes more energy than public transportation, so getting people on high-quality and convenient public transportation, is a sustainability priority.
Unsurprising, however, is that many of the bluechip environmental groups, like Sierra Club, oppose higher density housing zoning near transit centers because their members may be negatively affected by, say, decreased property values from higher density. Such self-serving agendas are understandable, if misguided. Those who got in early in a housing rush, enjoy their peace and privacy, and higher density changes the feel of the neighborhood. On the other hand, a commitment to sustainability, which really means finding a livable way to continue business as usual as much as possible without too much discomfort (like cataclysmic climate change), requires simple measures like smart zoning in order to make it happen. The very notion of a transition town, or a sustainable city is based on accessible public transportation. We shouldn’t fail to see the forest of preventing climate change through the trees of inconvenience. Sustainability means that we all make some small sacrifices now in order to prevent much larger ones down the road.
Sharing the sacrifice is a fundamental principle of democratic societies. For too long, women, people of color, and the poor have had to make sacrifices (living further from work, paying more than half of their paycheck in rent, etc.) while the middle-class and wealthy have serially insulated themselves from as severe costs. Having mixed neighborhoods is a small but important gesture from those who comprise well-funded environmental groups. Overcoming internal resistance to change will allow greater accessibility for those in need of convenient housing. Higher density live/work areas (like any major city in Europe) is smart, low-carbon planning. It is effective because it obviates the need for a car. Sustainable cities are resilient because they have redundancy (more than one way to get to work), flexibility (if one option is closed, take the other), diversity, and slack (abundance, more than enough niches for everyone). California can achieve this much better with more environmentally-sound zoning. One can only hope that the major, private donor-funded environmental orgs can get on the right side of history.
One of the things that resonates the most about systems theory, is that it focuses on how different pieces of large puzzles interrelate and interlock. For, it is the inter aspect that gives phenomena movement, gusto, dynamism, spark. Speaking of things, essences, stuff, or problems, tends to slump description into the corner of inexorability, and worse, resignation.
When we look at climate change, war mongering, oil interests, urban design, transport diversity, and factory farming in concert, then suddenly, the intractable problems of each become much more tractable. The haze lifts, and the easy solutions abound. Instead of the Sisyphusian task of unravelling Gordian Knots (to mix my Greek metaphors), like Alexander the Great, we simply cut through it. With systems thinking, we cut through the lies, the bad habits, the greed, excuses, and story. We take care of what calls for attending, without the oppositionality, the rage, hate, or anger. We don’t even resent the system of destruction that has killed millions, and will likely kill billions more (not to mention the thousands of species extinct, priceless waterways despoiled, mountains detonated, etc.).
No, instead, a systems view asks: what is the most opportune point of intervention? Where can I (and we, because it is always a we, this I) most skillfully intervene now? What is the first step? And then: what is the next step after that?
Having a goal is important. We don’t want to make great time in the wrong direction, to paraphrase Yogi Berra. But, planning without action does little good to soothe our own anxieties, nor to shine as an examples. Nor does it form good habits, to think without acting, for we shall too soon grow content with such a pattern, forgetting the thrill of satisfaction when we follow through with a dedicated plan.
Paul Hawkins’ new book and ground-restoring Project Drawdown has made this plan, indicating the best points for intervention in our anthropo-patriarchal-colonialist-scene. This blueprint shows the problem, in its glorious complexity, and details what interventions will produce what results. México, the first developing country to take the lead in reducing emissions through a carbon trading plan, is working on an important component of drawing down CO2 from industrial producers. Of course, a carbon tax is much smarter policy than a cap-and-trade system, as most climate policy scientists agree. Nonetheless, such leadership as México’s will no doubt have a cascading effect on other developing and BRIC countries, as the rest of the world gains more power as climate leaders in the vacuum left by the Trump presidency. Brazil and China are already stepping up, in various ways, and the US may soon be an island, exceptional only because no other country wants to trade with it until it institutes strong sustainability policies.
Understanding the changing dynamics of international politics through US abdication of responsibility despite its role as the world’s largest economy, and 2nd largest polluter (likely first largest, when we include Chinese imports), helps contextualize the contemporary situation. While from a media-saturated point-of-view, Trump and co. are dead-set on bringing about the apocalypse, from an international perspective, the long-overdue transfer of power to Europe, Asia, Africa, and Latin America is simply being accomplished as these areas reduce trade with the US and stop looking to the US for guidance. What emerges from this transition will be exciting to watch. Perhaps an improved UN? Perhaps planetary citizenship, doing away with the need for climate refugees, instead implementing climate justice? Perhaps a new healthy form of regionalism? Perhaps reduced consumption? These exciting times promise nothing, but offer many exciting paths.
The 2016 Oxford University Press book The Greening of Everyday Life: Challenging Practices, Imagining Possibilities I contributed a chapter to on “Bicycling and the Politics of Recognition,” has received a kind review from environmental philosopher Robert Paehlke.
Two chapters on mobility, Chapter 13 on automobility (John Meyer) and Chapter 14 on cycling (Yogi Hendlin) were particularly interesting to me…
Hendlin brilliantly conveys cycling’s ethos and challenges. Cars rule the roads ‘granting cycling little latitude to freely compete as a viable form of mobility’ (p. 232). Redesigning roads is a complex undertaking. I hold Copenhagen and Amsterdam in awe and my nephew’s wife is an environmental engineer doing cycle route design in Maryland. Hendlin shows the ways most cyclists in North America are still second class citizens – and why this may not be entirely a bad thing in terms of motivating needed change of many kinds…
Overall this volume is academically important because it grounds greening in theoretically-grounded case-based research. Simultaneously, it is also helpful to those considering the personal and political implications of greening their own everyday existence.
It’s gratifying to see this volume, which emerged from an invite-only conference at the Rachel Carson Center in Munich, be recognized by our environmental political theory peers as a book bridging the theoretical and practical through applying theoretical analysis to environmental case studies.
If you haven’t read the book yet, do ask your library to acquire it!
A good friend of mine, from Austria of all places, found herself in Miami amongst the evacuations.
She posted to Facebook:
Thank you everyone for your sweet messages! Yes – I am still in Miami and not sure if I have a chance to leave before the hurricane hits Florida…All flights are sold out and no gas for cars…I trust that things will turn out the way they should and staying like the hurricane in the centre where its calm and safe. LOVE YOU ALL
What is striking to me is the ordinariness of the disaster paradigm in an anarcho-capitalist country: I’ll take care of me, if you can’t take care of you, too bad, you may die.
This logic of individual privilege is about as far from “civilized” as I can imagine. It’s the Mad Max world many fear. But the future is here. It’s been here for a long time. Comparing Hiroshima and Nagasaki’s victims, and the response to that of Fukushima Daichi shows that in both cases, those exposed to radiation and surviving, me(e)t ostracization, fear, and pariahdom. Also, after the Fukushima disaster, women, the poor, the disabled, and the old, often had less ability to immediately flee the area than their male, rich, abled, younger counterparts.
So, it seems that willy-nilly, and against the very basis of the US Constitutional Rights, in times of crisis, we have created a system that disadvantages and leaves behind those most vulnerable. In this case of my friend, foreigners.
Of course, this is already a tired story. Hurricane Katrina neatly showed us the racism of America, before the Tea Party and the boogieman threat of an African-American president.
But when I hear from a good friend “all flights are sold out and [there is] no gas for cars,” it somehow drives home the point of the systematicity of the problem, causing me to balk at the possibility for democracy, equity, and solidarity in a future of empty supermarkets and broken water infrastructure.
Just as our streets are unsafe, and those differently abled, slower, or less normatively predictable (the elderly and children especially), are especially at danger to the road rage that has infected virtually every driver. The barriers of separation have been expertly erected, from cars to climate-conditioned bubbles, have over the generations done their work, seeping into a generalized disconnection from others we don’t know and who we don’t identify as our tribe. Cheered on by the feedback loop of narcissistic social media advertising, our biases get entrenched rather than checked in a predatory advertising free-for-all.
What still amazes me, is the fact that human survival has turned into this constructed Social Darwinism, that shrinks our circle of concern in the face of crisis. Those without family, or broadcast ability, are simply forgotten and left behind.
As it turns out, Lisa found a way out of Miami, on the very last climate-changing flight out of Miami before Irma hit. But I cannot help but wonder about all of those who were left behind, to rot in the rush of countless souls attempting to save their own.