My Erasmus University Rotterdam colleague Alessandra Arcuri and I are organizing a day-long workshop on the most used pesticide in the world: glyphosate. Glyphosate, the active ingredient in RoundUp, Monsanto’s flagship herbicide, has been linked with cancer by the International Agency for Research on Cancer (IARC) in 2015.
I was perusing Kickstarter when I happened upon a solution to a problem that I didn’t know was that big of a deal: spices going bad. As it turns out, it’s not that big of a deal, it’s what could easily be classified as a “first world problem.”
Spices, because we live in a commodified society with more supply than demand, often sell us large quantities of pre-picked, pre-ground spices. Moreover, these spices are picked from around the world, very far from where we live, and so by the time we use much of them, they lose some of their pungency.
For the same reason that many people grind their own coffee beans, and in many parts of the world including Europe, their own grains, many people still grind their own spices. (Full disclosure, wherever possible, I grind my own spices too – they taste way better fresh that way; no pre-ground spice, no matter how well packed, will taste as good). There is no secret to this. A couple of good kitchen tools, and you’re good to go with most spices. It keeps the nutrients fresh and less degraded (though of course, from picking a spice, it’s shelf-life starts ticking away), and much more pungent and enticing.
Yet, this Kickstarter doesn’t say, “hey, I’d like to make some money by selling you high quality spices, but you’ll still have to grind them yourselves and take an extra minute of delight every time you cook!” No, instead, it fails to see that good cooking, by its nature is a meditation, not something to create a lot of trash with for convenience’s sake. It is a fail because it does not understand that gourmands who like fresh spices are happy to take the extra 30 seconds and grind their own pepper, ginger, or nutmeg. Instead, it grinds the spices already, prematurely, and puts all of its heft on the claim that it has found a better “preserving” mechanism, better than glass containers, but somehow stopping short of formaldehyde.
By appealing to “design” this company is yet another hipster gourmand appropriation of disposable trashy production in order to pull the wool over consumers’ eyes. They have the gall not to merely discuss how their throw away, potion enough for a bachelor(ette) only spice capsules, but to call their product “revolutionary” for its ability to “keep spice fresher at the molecular level.” At the molecular level! I love it–they don’t explain what they mean (except through appealing to the boogieman of “oxidation”) by saying “molecular,” other than that it has become the new buzzword after “neuro” and “nano.” But hey, if you’re already in the business of commodifying trends, why not throw in meaningless buzzwords to prey on consumer gullibility?
Beyond their appeals to their product perhaps rightly being “more flavorful,” than old forgotten spices, they also make the much more suspect claim of it being more “affordable” as well. But worst – and here it’s just a blatant lie – they also claim that their throwaway aluminum pod peel trash wrapper is also more “sustainable.” And that’s why I’m calling bullshit on Occo, and all products like them that attempt to solve a non-problem for people who have more money than they know what to do with, by creating more trash for future generations.
For fun, let’s take a look at some of their misleading and fallacious sustainability claims:
(1) That aluminum is “the most recyclable material in the world”
(1) A: The price for aluminum is higher today than it has been in many years. That’s why there have been, for the first time a rash of thefts of aluminum bleacher seats at parks. So I ask the very Instagrammable Connie and Lisa: do you know what bauxite is? (The raw material from where aluminum comes from). Have you ever been to a bauxite mine? How about a bauxite processing plant? Ever breathed in those fumes? No, because otherwise, you would avoid aluminum like the plague that it is.
Sorry to burst your bubble, but disposable aluminum (where do you even discuss recycling, and the fact that in many jurisdictions your customers may not even have adequate access to recycling facilities?) is a loser. It’s an environmental nightmare, not the paragon of recyclability you paint it as.
Anything that can be used more than once, or say, used many, many times, for years, is more sustainable than something that is only used once. Period. You don’t have to be an industrial ecologist to do the math and realize that even in the best case scenario, if you melt something down, you’re using a tremendous amount of energy to do so, (coming from where?), and then refashioning that raw material into another thing–losing material and energy along the way.
(2) “Saving food waste” claim.
(2) A: Another fallacy is that Occo is helping reduce food waste and saving the planet by selling expensive spices in high quantities in disposable aluminum. The company even does a masterful deflection of using a loaded label against the waste in bulk food items (they call it the “Movie Soda Mark-Up”), that strikes a chord with their Millennial audience of single, big income, no children. They say that food waste is created because people buy more than what they need, and when people are more minimalistic (I love the movement of minimalism, but detest the way it has become commodified to sell more crap that people don’t need to them in the name of minimalism!). But I truly have to question how true this is around spices: what percentage of the 40% of food waste boils down to spices? 1%? 0.5%? If so, that would boil down to 0.4-0.2% of food waste blamable on too many spices. And this is a generous estimate. Nice try, but this is a clear case of the misuse and abuse of pulling on legitimate environmentalist heartstrings.
To sum up: the problem with this scheme and so many like it is that there’s no money in simply telling people to go quality over quantity; and to buy less instead of buying more. The “super premium” segment of the nouveau riche, always eager to virtue signal their “style” and “taste” is one of the leading contributors to ecological disaster and climate chaos.
To falsely claim some sort of ecological currency in doing so, should be met with a healthy dose of reality and opprobrium. There are enough charlatans around; the last thing we need is more cannibalism of truth by poseur minimalists willing to say any ecological lie to make a quick buck.
P.S. After writing this, I just found some more spurious reasoning from these poster-children for the Dunning-Kruger effect (a little bit of knowledge is dangerous–you might actually think you know something when that’s not the case). I’m not going to comment on it, I’ll just put it here:
There is an epidemic of thoughts and prayers in America. It seems the more politicians think and pray, the more school shootings happen, the more places of worship get gunned and burned down, and the more people die.
Maybe to reverse this trend, politicians need to stop sending their thoughts and quit praying, and instead begin doing their jobs: defending the commonweal against those who would sacrifice it for profit.
Local Environment: The International Journal of Justice and Sustainability is associated with the International Council for Local Environmental Initiatives (ICLEI), the international environmental agency for local governments which evaluates and present the methods and tools necessary to achieve local sustainable development worldwide.
My article suggests that by understanding the origins of the Movimiento dos Trabalhadores Rurais sem Terra (MST) as a government-driven clash between the state-sanctioned land claims of indigenous peoples (the Kaingang, in this case) and landless peasants, groups mounting environmental justice campaigns can fruitfully work together in solidarity with other groups. Through analyzing this case study, the weakness of environmental justice movements, I claim, arises when marginalized groups are willing to accept land or other concessions not at the cost of those best off, but off the backs of groups even more marginalized than themselves.
The tendency for government concessions responding to successful protests by borrowing from the resources of the poor to redistribute them to those most fervently clamoring for change, rather than disrupting the status quo and redistributing concentrated land and wealth holdings among the rich, is precisely the problem many environmental justice movements historically and today face.
Hegemony serves as a useful analytic through which to process of distal transfer of resources (from periphery to center) indicative of colonialism. Many environmental justice crises arise from the same properties that arose during historical colonialism and its aftermath, but are not confined to it. Resolving unequal distributions of labor according to gender is another aspect which environmental justice movements such as the MST have aggressively sought to ameliorate, even if such entrenched hierarchies still are actively being deconstructed.
Public health researchers interested in helping smokers would do well to critically appraise the public statements, policies, and actions of tobacco and nicotine dealers, especially as these are strictly for-profit companies beholden to their lexical priority of fiduciary responsibility increasing shareholder value at all costs.
Rather than bandwagoning on nicotine determinism, addiction is a biopsychosocial disease with lobbying and advertising as disease vectors.
News media on the paper appears in The Outline and other interviews.
The Outline writes:
Publicly, Philip Morris has been willing to admit that cigarettes are addictive since 1998—but would only cop to the role of nicotine in forming an addiction. Yet privately, the company knew that social, psychological, and environmental factors are also central to addiction and how difficult it is to quit smoking. In other words, addiction was never just about nicotine, and Philip Morris knew it.
the researchers hope to remind public health officials that tobacco addiction is about more than just nicotine, and that there isn’t enough long-term data to show whether “reduced harm products” actually benefit public health. Even Philip Morris recognized this.
In other words, they said, PM’s ‘opportunistic’ shift from denying to affirming nicotine’s addictiveness was driven not by a substantive change in scientific understanding but by public, regulatory, and legal pressures.
While Philip Morris publicly acknowledged nicotine’s addictiveness in 2000, the study’s authors suggest that the company scapegoated the chemical as the solitary driver of addiction. By placing the blame on nicotine, company scientists drew attention away from a potential public health focus on biological, social, psychological, and environmental factors that could help people quit smoking….
For addiction researchers, public health researchers, and smokers, it’s clear that smoking is about so much more than the nicotine. But this analysis suggests that a major tobacco company attempted to steer the focus toward only nicotine, decreasing the effectiveness of interventions that could help people quit.
More like a cover up. An analysis funded by the US National Cancer Institute compared the company’s public position on addiction with what was being discussed within company walls. It found that throughout the 2000s Philip Morris reinforced the idea that nicotine’s pharmacology was the main driver of smoking addiction. But internally, company scientists were saying there was bit more to it than that. Addiction was the result of “interconnected biological, social, psychological, and environmental determinants,” with nicotine just one component.
One of the things that resonates the most about systems theory, is that it focuses on how different pieces of large puzzles interrelate and interlock. For, it is the inter aspect that gives phenomena movement, gusto, dynamism, spark. Speaking of things, essences, stuff, or problems, tends to slump description into the corner of inexorability, and worse, resignation.
When we look at climate change, war mongering, oil interests, urban design, transport diversity, and factory farming in concert, then suddenly, the intractable problems of each become much more tractable. The haze lifts, and the easy solutions abound. Instead of the Sisyphusian task of unravelling Gordian Knots (to mix my Greek metaphors), like Alexander the Great, we simply cut through it. With systems thinking, we cut through the lies, the bad habits, the greed, excuses, and story. We take care of what calls for attending, without the oppositionality, the rage, hate, or anger. We don’t even resent the system of destruction that has killed millions, and will likely kill billions more (not to mention the thousands of species extinct, priceless waterways despoiled, mountains detonated, etc.).
No, instead, a systems view asks: what is the most opportune point of intervention? Where can I (and we, because it is always a we, this I) most skillfully intervene now? What is the first step? And then: what is the next step after that?
Having a goal is important. We don’t want to make great time in the wrong direction, to paraphrase Yogi Berra. But, planning without action does little good to soothe our own anxieties, nor to shine as an examples. Nor does it form good habits, to think without acting, for we shall too soon grow content with such a pattern, forgetting the thrill of satisfaction when we follow through with a dedicated plan.
Paul Hawkins’ new book and ground-restoring Project Drawdown has made this plan, indicating the best points for intervention in our anthropo-patriarchal-colonialist-scene. This blueprint shows the problem, in its glorious complexity, and details what interventions will produce what results. México, the first developing country to take the lead in reducing emissions through a carbon trading plan, is working on an important component of drawing down CO2 from industrial producers. Of course, a carbon tax is much smarter policy than a cap-and-trade system, as most climate policy scientists agree. Nonetheless, such leadership as México’s will no doubt have a cascading effect on other developing and BRIC countries, as the rest of the world gains more power as climate leaders in the vacuum left by the Trump presidency. Brazil and China are already stepping up, in various ways, and the US may soon be an island, exceptional only because no other country wants to trade with it until it institutes strong sustainability policies.
Understanding the changing dynamics of international politics through US abdication of responsibility despite its role as the world’s largest economy, and 2nd largest polluter (likely first largest, when we include Chinese imports), helps contextualize the contemporary situation. While from a media-saturated point-of-view, Trump and co. are dead-set on bringing about the apocalypse, from an international perspective, the long-overdue transfer of power to Europe, Asia, Africa, and Latin America is simply being accomplished as these areas reduce trade with the US and stop looking to the US for guidance. What emerges from this transition will be exciting to watch. Perhaps an improved UN? Perhaps planetary citizenship, doing away with the need for climate refugees, instead implementing climate justice? Perhaps a new healthy form of regionalism? Perhaps reduced consumption? These exciting times promise nothing, but offer many exciting paths.
Although many young academics rightfully complain of being used for their expertise while failing to receive either the remuneration or job security fitting to their contribution, it is always humorous to hear statements that openly admit this unspoken condition.
Upon my usual investigations of the Industry Documents, I came across a RJ Reynolds’s tobacco company document emphasizing the point. Their Biochemical/Biobehavior devision wrote:
This document is from 1987. The same remains true today 30 years later–both for private industry and universities. Postdocs are still the oft-unsung heroes and heroines of research innovation and everyday scientific inquiry. But the ability to influence the scientific community through giving early-career researchers temporary jobs working for the tobacco industry also interested RJR by drawing talent that would then go on to work for other esteemed firms and universities.
The diffusion effect of getting researchers at the waist of the hourglass in their careers, would allow their postdoctoral research program to also bring recognition to RJR for their scientific endeavors, increasing their prestige.
Thus, for RJR, the manipulation of the postdoc is double: cheap high quality labor, and prestige by association, when the postdocs continue their careers as successful researchers, always marking on their resumes that they spent a postdoctoral research period at RJR’s research facilities.