My Erasmus University Rotterdam colleague Alessandra Arcuri and I are organizing a day-long workshop on the most used pesticide in the world: glyphosate. Glyphosate, the active ingredient in RoundUp, Monsanto’s flagship herbicide, has been linked with cancer by the International Agency for Research on Cancer (IARC) in 2015.
I was perusing Kickstarter when I happened upon a solution to a problem that I didn’t know was that big of a deal: spices going bad. As it turns out, it’s not that big of a deal, it’s what could easily be classified as a “first world problem.”
Spices, because we live in a commodified society with more supply than demand, often sell us large quantities of pre-picked, pre-ground spices. Moreover, these spices are picked from around the world, very far from where we live, and so by the time we use much of them, they lose some of their pungency.
For the same reason that many people grind their own coffee beans, and in many parts of the world including Europe, their own grains, many people still grind their own spices. (Full disclosure, wherever possible, I grind my own spices too – they taste way better fresh that way; no pre-ground spice, no matter how well packed, will taste as good). There is no secret to this. A couple of good kitchen tools, and you’re good to go with most spices. It keeps the nutrients fresh and less degraded (though of course, from picking a spice, it’s shelf-life starts ticking away), and much more pungent and enticing.
Yet, this Kickstarter doesn’t say, “hey, I’d like to make some money by selling you high quality spices, but you’ll still have to grind them yourselves and take an extra minute of delight every time you cook!” No, instead, it fails to see that good cooking, by its nature is a meditation, not something to create a lot of trash with for convenience’s sake. It is a fail because it does not understand that gourmands who like fresh spices are happy to take the extra 30 seconds and grind their own pepper, ginger, or nutmeg. Instead, it grinds the spices already, prematurely, and puts all of its heft on the claim that it has found a better “preserving” mechanism, better than glass containers, but somehow stopping short of formaldehyde.
By appealing to “design” this company is yet another hipster gourmand appropriation of disposable trashy production in order to pull the wool over consumers’ eyes. They have the gall not to merely discuss how their throw away, potion enough for a bachelor(ette) only spice capsules, but to call their product “revolutionary” for its ability to “keep spice fresher at the molecular level.” At the molecular level! I love it–they don’t explain what they mean (except through appealing to the boogieman of “oxidation”) by saying “molecular,” other than that it has become the new buzzword after “neuro” and “nano.” But hey, if you’re already in the business of commodifying trends, why not throw in meaningless buzzwords to prey on consumer gullibility?
Beyond their appeals to their product perhaps rightly being “more flavorful,” than old forgotten spices, they also make the much more suspect claim of it being more “affordable” as well. But worst – and here it’s just a blatant lie – they also claim that their throwaway aluminum pod peel trash wrapper is also more “sustainable.” And that’s why I’m calling bullshit on Occo, and all products like them that attempt to solve a non-problem for people who have more money than they know what to do with, by creating more trash for future generations.
For fun, let’s take a look at some of their misleading and fallacious sustainability claims:
(1) That aluminum is “the most recyclable material in the world”
(1) A: The price for aluminum is higher today than it has been in many years. That’s why there have been, for the first time a rash of thefts of aluminum bleacher seats at parks. So I ask the very Instagrammable Connie and Lisa: do you know what bauxite is? (The raw material from where aluminum comes from). Have you ever been to a bauxite mine? How about a bauxite processing plant? Ever breathed in those fumes? No, because otherwise, you would avoid aluminum like the plague that it is.
Sorry to burst your bubble, but disposable aluminum (where do you even discuss recycling, and the fact that in many jurisdictions your customers may not even have adequate access to recycling facilities?) is a loser. It’s an environmental nightmare, not the paragon of recyclability you paint it as.
Anything that can be used more than once, or say, used many, many times, for years, is more sustainable than something that is only used once. Period. You don’t have to be an industrial ecologist to do the math and realize that even in the best case scenario, if you melt something down, you’re using a tremendous amount of energy to do so, (coming from where?), and then refashioning that raw material into another thing–losing material and energy along the way.
(2) “Saving food waste” claim.
(2) A: Another fallacy is that Occo is helping reduce food waste and saving the planet by selling expensive spices in high quantities in disposable aluminum. The company even does a masterful deflection of using a loaded label against the waste in bulk food items (they call it the “Movie Soda Mark-Up”), that strikes a chord with their Millennial audience of single, big income, no children. They say that food waste is created because people buy more than what they need, and when people are more minimalistic (I love the movement of minimalism, but detest the way it has become commodified to sell more crap that people don’t need to them in the name of minimalism!). But I truly have to question how true this is around spices: what percentage of the 40% of food waste boils down to spices? 1%? 0.5%? If so, that would boil down to 0.4-0.2% of food waste blamable on too many spices. And this is a generous estimate. Nice try, but this is a clear case of the misuse and abuse of pulling on legitimate environmentalist heartstrings.
To sum up: the problem with this scheme and so many like it is that there’s no money in simply telling people to go quality over quantity; and to buy less instead of buying more. The “super premium” segment of the nouveau riche, always eager to virtue signal their “style” and “taste” is one of the leading contributors to ecological disaster and climate chaos.
To falsely claim some sort of ecological currency in doing so, should be met with a healthy dose of reality and opprobrium. There are enough charlatans around; the last thing we need is more cannibalism of truth by poseur minimalists willing to say any ecological lie to make a quick buck.
P.S. After writing this, I just found some more spurious reasoning from these poster-children for the Dunning-Kruger effect (a little bit of knowledge is dangerous–you might actually think you know something when that’s not the case). I’m not going to comment on it, I’ll just put it here:
Cognitive dissonance is a phenomena common amongst human beings who want to have their cake and eat it too. It comes from a willing ignorance to repress and suppress the world’s inconvenient truths and hold onto the frame (or fairytale) one inhabits (or chooses) with tenacious vigor.
In their weekly missives, ExxonMobile’s “Energy Perspectives” newsletter this week features a typically tone-deaf and gumption-filled story on how destroying the world through oil and gas exploitation is actually saving the world. It’s a classic psy-ops strategy (formerly known as propaganda), only with a slicker sheen, more convoluted rhetoric, and patriotic pictures. According to the Department of Defense, psy-ops are:
Planned operations to convey selected information and indicators to… audiences to influence their emotions, motives, objective reasoning, and ultimately the behavior of… governments, organizations, groups, and individuals. The purpose of psychological operations is to induce or reinforce foreign attitudes and behavior favorable to the originator’s objectives.
So Jerry Wascom, president of ExxonMobil Refining & Supply Company writes in the ExxonMobile Perspectives blog
I’ve been in this business for more than 30 years, and I’ve never seen anything like it. The impact of this hurricane has been unprecedented.
There’s no reconciliatory tone. No regret. No mention of climate change. No, instead we are invited to see nature’s disrupted patterns and 500-year weather events (happening within years of each other) as mere temporary roadblocks to the further entrenchment of global capitalism. Wascom writes:
At ExxonMobil, we’ve had to temporarily shut down some operations, but we haven’t stopped working. Just the opposite. My team is working around the clock to bring everything back on line as quickly as we can and get fuel to drivers that need it.
But, in light of the horrors of anthropogenically destabilized climates, wouldn’t the only moral thing to do seem to be stopping working? Wouldn’t conceding at the card game before you go broke actually seem like a better strategy than doubling down with your last chips?
No, instead this is reframed as merely a logistics problem. Indeed, “the current challenge we face is mainly a logistical one,” Wascom writes.
Not all the fuel is where it needs to be. We have to quickly reroute trucks and tankers to get supplies from more distant locations to places that previously relied on the Gulf Coast refineries.
Instead of acknowledging that in catastrophes we might have to use less, ExxonMobil is pulling a GW Bush: Buy, baby, buy. The paraphrase Ingolfür Bluhdorn, ExxonMobil is looking for creating sustainability and resiliency just in those same unsustainable practices that got us in this climate disruption in the first place. Don’t pause to reflect. Don’t use less fuel. Don’t travel less. Because such actions might cause a reevaluation of the insane oil subsidies, and our fossil-fueled toxic culture.
Of course, such psy-ops are bolstered by the other Breitbarts of news, such as Business Insider, Money, and other unidimensional news outlets who care only how any event will impact their stock prices. Thus the intentional ignorance of ExxonMobile is perpetuated throughout our culture system by the help of greed, instantiated in a news media and financially-myopic media willing to poison the world for a few more points on their stock.
ExxonMobile reassures us that they will go to the ends of the earth to ensure that our illusion of cheap fossil fuels isn’t broken.
And that’s exactly what we’re doing. We’re going the extra mile to reconnect the dots and move fuel quickly and safely.
Amidst dire environmental justice murmurings of the toxic exposures due to hazardous waste seeping out of its quarantine in Houston, harming entire communities (especially poor and migrant communities), we are supposed to trust the self-serving interests of the world’s largest oil machine, and one of the largest funders of climate change denial.
The last stake in the heart of Corporate Social Irresponsibility is ExxonMobile’s responsibilizing consumers for the problem. They urge
drivers can help by not “panic-buying.” Topping off your tank is one thing; stockpiling fuel is another, and puts unnecessary stress on the system. We can all help each other if we don’t go overboard.
Who’s this “we” you’re talking about, paleface? ExxonMobile has proven time and again that they don’t care for anything but profit, yet they are doing the British gag of “let’s all play together” for their own benefit–not ours. This rallying cry to keep normalcy in the face of an insane, corrupt, oligopolistic system, is itself sick. In the words of Jiddu Krishnamurti, “It is no measure of health to be well adjusted to a profoundly sick society.”
This is the first time since I moved back to California last November that I’ve been able to engage a world-class group of scholars and change-makers gathered together with the sole purpose of harmonizing human systems with natural ones.
Last weekend at the 27th annual Bioneers Conference, I had the pleasure to converse with an array of people implementing the ideas of ecology and symbiotic biology so crucial to this current phase of our planetary development.
In moving out of linear, industrial factory-based models of the world and the self, the cyclical, spiral, redundant, diverse, resilient, and networked models of living organisms and ecosystems emerge as the tenable schemas best suited to life–human and otherwise.
Biological Pioneers are those who despite resistance from business-as-usual forge ahead to dream up, pilot, and implement technologies and policies that nudge our consciousness and practices towards a more equitable, sustainable, diverse, and fruitful organization.
As this work has profound resonance with my own projects, I was delighted to share company with Paul Hawken, Janine Benyus, Joanna Macy, Starhawk, Bill McKibben, James Nestor, Mark Plotkin, Bren Smith, and Vien Truong, not to mention the numerous activist artists and performers. There were many other talks and conversations I would have loved to engage in, were it not for the limitations of time.
As filmmaker René Scheltema identifies in Normal is Over, just as there are keystone species for an ecosystem, so too are their keystone individuals for movements; and in the movement towards regenerating harms from planetary anthropogenic disruptions, Bioneers is definitely a hub for bringing together the keystone individuals and groups working for an ecologically just and beautiful future.
One of the takeaway messages from Bioneers that warrants further reflection is the connection between the Beautiful, the True, and the Good–Socrates’ classic koan that repeatedly becomes the foundation for further dialogs about the metaphysical nature of the universe as well as the practical question of how ought we to live. That ecological aesthetics, a certain harmony between species, however carnivorous, dangerous, agonistic, and harsh that harmony might be, can be a guiding thread for understanding nature at a deeper level, remains with me. Bioaesthetics, or the beauty of life, the harmony of composition, is not something that permits judgment from anthropocentric–or, let’s be frank, culturally-specific and often manipulatively propagandized–aesthetic standards. Rather, bioaesthetics knits with complex systems theory as a pattern we can recognize to intuit ecological milieus inhabiting a state of resilience. The slack (buffer room), diversity, flexibility, and redundancy of complex resilient systems, proffers poigniant lessons for a planet in crisis (Gallopín 2002, 390). These patterns lead us organize and compost existing material into pathways that enable rather than undermine the development and evolution of complexity, synergy, and symbiosis.
Gallopín, G., 2002. Planning for Resiliance: Scenarions, Surprises, and Branch Points, in: Gunderson, L.H., Holling, C.S. (Eds.), Panarchy: Understanding Transformations in Human and Natural Systems. Island Press.
I had the pleasure of meeting filmmaker Renée Scheltema recently at the Nevada City Wild and Scenic Film Festival, and after realizing that she would be in town for a bit, we organized this event at San Francisco’s California Institute for Integral Studies, where many fine films (including one I saw on Gregory Bateson) are shown.
Rather than your typical eco-documentary,Normal is Overlooks at the systemic solutions already being implemented to address ecological degradation, and chronicles the stories of diverse actors working at different levels to offer a sophisticated picture of the web of relations–corporate, industrial, rural, political, financial, agricultural–composing our zeitgeist.
The showing will is open to the public and is free, thanks to the generous support of the Ecology, Spirituality, and Religion Program in collaboration with the Anthropology and Social Change Program. I am so glad I was able to connect this great filmmaker with this innovative and dedicated institution.
There seems to be a proliferation of instances of catastrophe which Ulrich Beck long predicted in his work on our contemporary risk society. Certain events, like the continued unabated spewing nuclear radiation from TEPCO’s Fukushima Daichi plants, are world crises which have global impacts, even though technically the jurisdiction for dealing with such a problem is national, in this case, falling to the Japanese government.
If TEPCO had been an entirely nationalized company, the Japanese government would be directly beholden to its people–and the rest of the world–to take responsibility for swiftly taking action in cleaning up the plant.
Los Angeles is currently experiencing a similar such state of emergency. SoCalGas, a private corporation, has since October 2015 had a major leak at their methane plant in the middle of Los Angeles County.
The effects of SoCal Gas’s refusal to divert their full energies to stopping the flow of methane into LA’s atmosphere is that residents have been experiencing a sharp uptick in “nosebleeds, vomiting, hives, headaches and respiratory illnesses.” But instead of seeing this as a problem of the commons, one where politically active people are speaking for the thousands or millions in LA affected but for whatever reason not available to be politically involved, attendees to a recent meeting were instead “asked to keep track of what they’re spending,” so they might be at some far-off future date financially reimbursed.
But does money buy environmental health? The answer is decidedly “no.” Environmental health is an aspect of environmental justice, meaning that often times those most vocal about existing problems are but the tip of the quickly melting iceberg. Such a piecemeal squeaky-wheel solution is a classic case of what Andrew Szasz has called the “inverted quarantine” of privatized health. Rather than considering the commons, such approaches attempt to move away and protect oneself from public harms that effect all. This is the very opposite of environmental justice. The able-bodied, financially-able, time-flexible, flee the scene of the crime and protect themselves from disaster. And who can blame them? The problem is, that when there are public disasters-=disasters that harm everyone in that area (or according to that metric)–but private solutions which leave those worst off out in the cold (or out in the methane, as the case may be), what then? Unless there are public political bodies mitigating against the systematic degradation of all citizens’ health, regardless of their income, education, or political or economic acumen, then we truly are living in barbaric times.
With only a little exaggeration, LA County Supervisor Michael D. Antonovich has dubbed the crisis a “mini-Chernobyl.” Such a descriptor unintentionally gets at the heart of the crisis.
One of the main differences between Fukushima Daiichi and Chernobyl was that the USSR took care of Chernobyl by cementing it over in 4 days, while nearly 5 years later Japan and TEPCO have been passing the accountability buck back and forth without decisively stopping the harmful flow of radiation.
In a risk society, when things go wrong, quick and bold action must be taken. Waiting to see what will happen, or trying to make a buck despite the crisis, is an unethical approach to grievous accidents that could mean the deaths–directly or indirectly–of countless human lives now and in the future.