In doing some background research for my book, I remembered that I had read about a year ago of a US Congressman who was working to get rid of the imperative for US health insurers to take patients with preexisting conditions, who shortly thereafter was diagnosed with prostate cancer. The poetic justice was obvious, and I was ready to incorporate the story into mine, to demonstrate the hypocrisy of the political landscape around medical issues, and the demonizing of illness, making it into some Biblical or New Age Law of Attraction bullshit.
And then I noticed that as I went to retrieve this information, that the first hit that came up was from a notoriously provocative website, “The Daily KOS.” I read the article, but it seemed more lukewarm than I remembered in terms of evidence, so I went back and watched the original CNN interview with the supposed damning evidence of hypocrisy of the US Representative from Alabama, Republican Mo Brooks scorning those with preexisting conditions.
In fact, the Daily KOS had cherry-picked Brooks’ words out of context, completely mangling his meaning, which amounted to: those who have lived risk-prone lives should have to pay more than people who have done their best to take care of themselves, and many people are sick “through no fault of their own,” and “we must take care of them.” We can quibble with if we agree with that, but Brooks’ statement looked nothing like the fire and brimstone irony Daily KOS was insinuating.
Shoddy reporting helps no one, and making people whose political ideas you may not agree with into hyperbolic monsters reduces credibility, creates mutual antagonism, and is part of why America is divided. It’s time for journalistic ethics to make a comeback.
I was perusing Kickstarter when I happened upon a solution to a problem that I didn’t know was that big of a deal: spices going bad. As it turns out, it’s not that big of a deal, it’s what could easily be classified as a “first world problem.”
Spices, because we live in a commodified society with more supply than demand, often sell us large quantities of pre-picked, pre-ground spices. Moreover, these spices are picked from around the world, very far from where we live, and so by the time we use much of them, they lose some of their pungency.
For the same reason that many people grind their own coffee beans, and in many parts of the world including Europe, their own grains, many people still grind their own spices. (Full disclosure, wherever possible, I grind my own spices too – they taste way better fresh that way; no pre-ground spice, no matter how well packed, will taste as good). There is no secret to this. A couple of good kitchen tools, and you’re good to go with most spices. It keeps the nutrients fresh and less degraded (though of course, from picking a spice, it’s shelf-life starts ticking away), and much more pungent and enticing.
Yet, this Kickstarter doesn’t say, “hey, I’d like to make some money by selling you high quality spices, but you’ll still have to grind them yourselves and take an extra minute of delight every time you cook!” No, instead, it fails to see that good cooking, by its nature is a meditation, not something to create a lot of trash with for convenience’s sake. It is a fail because it does not understand that gourmands who like fresh spices are happy to take the extra 30 seconds and grind their own pepper, ginger, or nutmeg. Instead, it grinds the spices already, prematurely, and puts all of its heft on the claim that it has found a better “preserving” mechanism, better than glass containers, but somehow stopping short of formaldehyde.
By appealing to “design” this company is yet another hipster gourmand appropriation of disposable trashy production in order to pull the wool over consumers’ eyes. They have the gall not to merely discuss how their throw away, potion enough for a bachelor(ette) only spice capsules, but to call their product “revolutionary” for its ability to “keep spice fresher at the molecular level.” At the molecular level! I love it–they don’t explain what they mean (except through appealing to the boogieman of “oxidation”) by saying “molecular,” other than that it has become the new buzzword after “neuro” and “nano.” But hey, if you’re already in the business of commodifying trends, why not throw in meaningless buzzwords to prey on consumer gullibility?
Beyond their appeals to their product perhaps rightly being “more flavorful,” than old forgotten spices, they also make the much more suspect claim of it being more “affordable” as well. But worst – and here it’s just a blatant lie – they also claim that their throwaway aluminum pod peel trash wrapper is also more “sustainable.” And that’s why I’m calling bullshit on Occo, and all products like them that attempt to solve a non-problem for people who have more money than they know what to do with, by creating more trash for future generations.
For fun, let’s take a look at some of their misleading and fallacious sustainability claims:
(1) That aluminum is “the most recyclable material in the world”
(1) A: The price for aluminum is higher today than it has been in many years. That’s why there have been, for the first time a rash of thefts of aluminum bleacher seats at parks. So I ask the very Instagrammable Connie and Lisa: do you know what bauxite is? (The raw material from where aluminum comes from). Have you ever been to a bauxite mine? How about a bauxite processing plant? Ever breathed in those fumes? No, because otherwise, you would avoid aluminum like the plague that it is.
Sorry to burst your bubble, but disposable aluminum (where do you even discuss recycling, and the fact that in many jurisdictions your customers may not even have adequate access to recycling facilities?) is a loser. It’s an environmental nightmare, not the paragon of recyclability you paint it as.
Anything that can be used more than once, or say, used many, many times, for years, is more sustainable than something that is only used once. Period. You don’t have to be an industrial ecologist to do the math and realize that even in the best case scenario, if you melt something down, you’re using a tremendous amount of energy to do so, (coming from where?), and then refashioning that raw material into another thing–losing material and energy along the way.
(2) “Saving food waste” claim.
(2) A: Another fallacy is that Occo is helping reduce food waste and saving the planet by selling expensive spices in high quantities in disposable aluminum. The company even does a masterful deflection of using a loaded label against the waste in bulk food items (they call it the “Movie Soda Mark-Up”), that strikes a chord with their Millennial audience of single, big income, no children. They say that food waste is created because people buy more than what they need, and when people are more minimalistic (I love the movement of minimalism, but detest the way it has become commodified to sell more crap that people don’t need to them in the name of minimalism!). But I truly have to question how true this is around spices: what percentage of the 40% of food waste boils down to spices? 1%? 0.5%? If so, that would boil down to 0.4-0.2% of food waste blamable on too many spices. And this is a generous estimate. Nice try, but this is a clear case of the misuse and abuse of pulling on legitimate environmentalist heartstrings.
To sum up: the problem with this scheme and so many like it is that there’s no money in simply telling people to go quality over quantity; and to buy less instead of buying more. The “super premium” segment of the nouveau riche, always eager to virtue signal their “style” and “taste” is one of the leading contributors to ecological disaster and climate chaos.
To falsely claim some sort of ecological currency in doing so, should be met with a healthy dose of reality and opprobrium. There are enough charlatans around; the last thing we need is more cannibalism of truth by poseur minimalists willing to say any ecological lie to make a quick buck.
P.S. After writing this, I just found some more spurious reasoning from these poster-children for the Dunning-Kruger effect (a little bit of knowledge is dangerous–you might actually think you know something when that’s not the case). I’m not going to comment on it, I’ll just put it here:
There is an epidemic of thoughts and prayers in America. It seems the more politicians think and pray, the more school shootings happen, the more places of worship get gunned and burned down, and the more people die.
Maybe to reverse this trend, politicians need to stop sending their thoughts and quit praying, and instead begin doing their jobs: defending the commonweal against those who would sacrifice it for profit.
I recently published an article in Berkeley’s newspaper, Berkeleyside, about the incessant overhead air traffic, and how this likely is causing significant public health effects.
Here’s the evidence base: https://www.ncbi.nlm.nih.gov/pubmed/25332277 https://www.ncbi.nlm.nih.gov/pubmed/22491084 https://www.ncbi.nlm.nih.gov/pubmed/26356375 “These significant associations were not attenuated after the adjustment for air pollution. The present ecological study supports the hypothesis of an association between aircraft noise exposure and mortality from cardiovascular disease, coronary heart disease, and myocardial infarction. However, the potential for ecological bias and the possibility that this association could be due to residual confounding cannot be excluded.” https://www.ncbi.nlm.nih.gov/pubmed/20881600 “Aircraft noise was associated with mortality from myocardial infarction, with a dose-response relationship for level and duration of exposure. The association does not appear to be explained by exposure to particulate matter air pollution, education, or socioeconomic status of the municipality.”
Cognitive dissonance is a phenomena common amongst human beings who want to have their cake and eat it too. It comes from a willing ignorance to repress and suppress the world’s inconvenient truths and hold onto the frame (or fairytale) one inhabits (or chooses) with tenacious vigor.
In their weekly missives, ExxonMobile’s “Energy Perspectives” newsletter this week features a typically tone-deaf and gumption-filled story on how destroying the world through oil and gas exploitation is actually saving the world. It’s a classic psy-ops strategy (formerly known as propaganda), only with a slicker sheen, more convoluted rhetoric, and patriotic pictures. According to the Department of Defense, psy-ops are:
Planned operations to convey selected information and indicators to… audiences to influence their emotions, motives, objective reasoning, and ultimately the behavior of… governments, organizations, groups, and individuals. The purpose of psychological operations is to induce or reinforce foreign attitudes and behavior favorable to the originator’s objectives.
So Jerry Wascom, president of ExxonMobil Refining & Supply Company writes in the ExxonMobile Perspectives blog
I’ve been in this business for more than 30 years, and I’ve never seen anything like it. The impact of this hurricane has been unprecedented.
There’s no reconciliatory tone. No regret. No mention of climate change. No, instead we are invited to see nature’s disrupted patterns and 500-year weather events (happening within years of each other) as mere temporary roadblocks to the further entrenchment of global capitalism. Wascom writes:
At ExxonMobil, we’ve had to temporarily shut down some operations, but we haven’t stopped working. Just the opposite. My team is working around the clock to bring everything back on line as quickly as we can and get fuel to drivers that need it.
But, in light of the horrors of anthropogenically destabilized climates, wouldn’t the only moral thing to do seem to be stopping working? Wouldn’t conceding at the card game before you go broke actually seem like a better strategy than doubling down with your last chips?
No, instead this is reframed as merely a logistics problem. Indeed, “the current challenge we face is mainly a logistical one,” Wascom writes.
Not all the fuel is where it needs to be. We have to quickly reroute trucks and tankers to get supplies from more distant locations to places that previously relied on the Gulf Coast refineries.
Instead of acknowledging that in catastrophes we might have to use less, ExxonMobil is pulling a GW Bush: Buy, baby, buy. The paraphrase Ingolfür Bluhdorn, ExxonMobil is looking for creating sustainability and resiliency just in those same unsustainable practices that got us in this climate disruption in the first place. Don’t pause to reflect. Don’t use less fuel. Don’t travel less. Because such actions might cause a reevaluation of the insane oil subsidies, and our fossil-fueled toxic culture.
Of course, such psy-ops are bolstered by the other Breitbarts of news, such as Business Insider, Money, and other unidimensional news outlets who care only how any event will impact their stock prices. Thus the intentional ignorance of ExxonMobile is perpetuated throughout our culture system by the help of greed, instantiated in a news media and financially-myopic media willing to poison the world for a few more points on their stock.
ExxonMobile reassures us that they will go to the ends of the earth to ensure that our illusion of cheap fossil fuels isn’t broken.
And that’s exactly what we’re doing. We’re going the extra mile to reconnect the dots and move fuel quickly and safely.
Amidst dire environmental justice murmurings of the toxic exposures due to hazardous waste seeping out of its quarantine in Houston, harming entire communities (especially poor and migrant communities), we are supposed to trust the self-serving interests of the world’s largest oil machine, and one of the largest funders of climate change denial.
The last stake in the heart of Corporate Social Irresponsibility is ExxonMobile’s responsibilizing consumers for the problem. They urge
drivers can help by not “panic-buying.” Topping off your tank is one thing; stockpiling fuel is another, and puts unnecessary stress on the system. We can all help each other if we don’t go overboard.
Who’s this “we” you’re talking about, paleface? ExxonMobile has proven time and again that they don’t care for anything but profit, yet they are doing the British gag of “let’s all play together” for their own benefit–not ours. This rallying cry to keep normalcy in the face of an insane, corrupt, oligopolistic system, is itself sick. In the words of Jiddu Krishnamurti, “It is no measure of health to be well adjusted to a profoundly sick society.”
This work contributes to the study of industrial epidemics, and how corporations, instead of dying a quiet death as the world wakes up to the inutility of their products for life, metastasize into other structures to clean up the messes they continue to create–and to charge taxpayers for it (in this case, by getting government health care like the NHS in the UK, to pay for their so-called reduced-harm nicotine products).
I had the pleasure of meeting filmmaker Renée Scheltema recently at the Nevada City Wild and Scenic Film Festival, and after realizing that she would be in town for a bit, we organized this event at San Francisco’s California Institute for Integral Studies, where many fine films (including one I saw on Gregory Bateson) are shown.
Rather than your typical eco-documentary,Normal is Overlooks at the systemic solutions already being implemented to address ecological degradation, and chronicles the stories of diverse actors working at different levels to offer a sophisticated picture of the web of relations–corporate, industrial, rural, political, financial, agricultural–composing our zeitgeist.
The showing will is open to the public and is free, thanks to the generous support of the Ecology, Spirituality, and Religion Program in collaboration with the Anthropology and Social Change Program. I am so glad I was able to connect this great filmmaker with this innovative and dedicated institution.