My Erasmus University Rotterdam colleague Alessandra Arcuri and I are organizing a day-long workshop on the most used pesticide in the world: glyphosate. Glyphosate, the active ingredient in RoundUp, Monsanto’s flagship herbicide, has been linked with cancer by the International Agency for Research on Cancer (IARC) in 2015.
I was perusing Kickstarter when I happened upon a solution to a problem that I didn’t know was that big of a deal: spices going bad. As it turns out, it’s not that big of a deal, it’s what could easily be classified as a “first world problem.”
Spices, because we live in a commodified society with more supply than demand, often sell us large quantities of pre-picked, pre-ground spices. Moreover, these spices are picked from around the world, very far from where we live, and so by the time we use much of them, they lose some of their pungency.
For the same reason that many people grind their own coffee beans, and in many parts of the world including Europe, their own grains, many people still grind their own spices. (Full disclosure, wherever possible, I grind my own spices too – they taste way better fresh that way; no pre-ground spice, no matter how well packed, will taste as good). There is no secret to this. A couple of good kitchen tools, and you’re good to go with most spices. It keeps the nutrients fresh and less degraded (though of course, from picking a spice, it’s shelf-life starts ticking away), and much more pungent and enticing.
Yet, this Kickstarter doesn’t say, “hey, I’d like to make some money by selling you high quality spices, but you’ll still have to grind them yourselves and take an extra minute of delight every time you cook!” No, instead, it fails to see that good cooking, by its nature is a meditation, not something to create a lot of trash with for convenience’s sake. It is a fail because it does not understand that gourmands who like fresh spices are happy to take the extra 30 seconds and grind their own pepper, ginger, or nutmeg. Instead, it grinds the spices already, prematurely, and puts all of its heft on the claim that it has found a better “preserving” mechanism, better than glass containers, but somehow stopping short of formaldehyde.
By appealing to “design” this company is yet another hipster gourmand appropriation of disposable trashy production in order to pull the wool over consumers’ eyes. They have the gall not to merely discuss how their throw away, potion enough for a bachelor(ette) only spice capsules, but to call their product “revolutionary” for its ability to “keep spice fresher at the molecular level.” At the molecular level! I love it–they don’t explain what they mean (except through appealing to the boogieman of “oxidation”) by saying “molecular,” other than that it has become the new buzzword after “neuro” and “nano.” But hey, if you’re already in the business of commodifying trends, why not throw in meaningless buzzwords to prey on consumer gullibility?
Beyond their appeals to their product perhaps rightly being “more flavorful,” than old forgotten spices, they also make the much more suspect claim of it being more “affordable” as well. But worst – and here it’s just a blatant lie – they also claim that their throwaway aluminum pod peel trash wrapper is also more “sustainable.” And that’s why I’m calling bullshit on Occo, and all products like them that attempt to solve a non-problem for people who have more money than they know what to do with, by creating more trash for future generations.
For fun, let’s take a look at some of their misleading and fallacious sustainability claims:
(1) That aluminum is “the most recyclable material in the world”
(1) A: The price for aluminum is higher today than it has been in many years. That’s why there have been, for the first time a rash of thefts of aluminum bleacher seats at parks. So I ask the very Instagrammable Connie and Lisa: do you know what bauxite is? (The raw material from where aluminum comes from). Have you ever been to a bauxite mine? How about a bauxite processing plant? Ever breathed in those fumes? No, because otherwise, you would avoid aluminum like the plague that it is.
Sorry to burst your bubble, but disposable aluminum (where do you even discuss recycling, and the fact that in many jurisdictions your customers may not even have adequate access to recycling facilities?) is a loser. It’s an environmental nightmare, not the paragon of recyclability you paint it as.
Anything that can be used more than once, or say, used many, many times, for years, is more sustainable than something that is only used once. Period. You don’t have to be an industrial ecologist to do the math and realize that even in the best case scenario, if you melt something down, you’re using a tremendous amount of energy to do so, (coming from where?), and then refashioning that raw material into another thing–losing material and energy along the way.
(2) “Saving food waste” claim.
(2) A: Another fallacy is that Occo is helping reduce food waste and saving the planet by selling expensive spices in high quantities in disposable aluminum. The company even does a masterful deflection of using a loaded label against the waste in bulk food items (they call it the “Movie Soda Mark-Up”), that strikes a chord with their Millennial audience of single, big income, no children. They say that food waste is created because people buy more than what they need, and when people are more minimalistic (I love the movement of minimalism, but detest the way it has become commodified to sell more crap that people don’t need to them in the name of minimalism!). But I truly have to question how true this is around spices: what percentage of the 40% of food waste boils down to spices? 1%? 0.5%? If so, that would boil down to 0.4-0.2% of food waste blamable on too many spices. And this is a generous estimate. Nice try, but this is a clear case of the misuse and abuse of pulling on legitimate environmentalist heartstrings.
To sum up: the problem with this scheme and so many like it is that there’s no money in simply telling people to go quality over quantity; and to buy less instead of buying more. The “super premium” segment of the nouveau riche, always eager to virtue signal their “style” and “taste” is one of the leading contributors to ecological disaster and climate chaos.
To falsely claim some sort of ecological currency in doing so, should be met with a healthy dose of reality and opprobrium. There are enough charlatans around; the last thing we need is more cannibalism of truth by poseur minimalists willing to say any ecological lie to make a quick buck.
P.S. After writing this, I just found some more spurious reasoning from these poster-children for the Dunning-Kruger effect (a little bit of knowledge is dangerous–you might actually think you know something when that’s not the case). I’m not going to comment on it, I’ll just put it here:
My op-ed in the American Journal of Public Health that appeared this week discusses the new tobacco waste stream of electronic cigarette waste. Electronic waste is already the fastest growing waste stream globally. Creating a new product that has no current responsible recycling infrastructure, and that may be littered widely, contributing to plastic sinks such as the Great Pacific Gyre (garbage patch) in the Pacific Ocean, is a mistake. This op-ed discusses the problem and some of the solutions that can be taken to avoid a possible environmental health and ecological disaster.
Photo of a dropped Juul vape on SF MUNI by Julia McQuoid, used with permission
Regarding this article and other research I am conducting, I also wrote a piece in the online academic blog/forum The Conversation on e-cigarettes as the Nespresso of tobacco products, environmentally speaking.
My new article, “Is This Man the Elon Musk of E-Waste?” in my favorite popular science online magazine Nautilus, describes the Right to Repair movement, and the necessity to move from a linear manufacturing process built on planned and perceived obsolescence to a circular economy.
If we are to combat the 99 billion pounds of e-waste produced per year, ending up incinerated, in lakes and rivers, and trashing our communities and the lives of future generations, we’re going to need to mandate manufactures of electronics such as Apple, Samsung, Microsoft, IBM, Dell, and all the other major players, to engineer products that can DIY be taken apart, repaired, and built to last.
My interview with Eric Lundgren, his last before he was sent to prison for creating 28,000 Microsoft Windows restore CDs meant for refurbishing computers that otherwise would end up as e-waste, describes the necessity for financial mechanisms to incentivize companies and consumers to place e-waste back into an (dis)assembly line of reuse, reduce, recycle.
Lundgren has championed the right for electronics to be repaired rather than tossed by staging high-profile recycling demonstrations including his Guinness Book of World Records farthest driving on a single charge electric car (999 miles with 90% recycled materials including recycled hybrid batteries) and his flagship solar-powered e-waste recycling factory.
I appreciate the comment on the article made by Ryan Shaw, who wrote:
Mr. Lundgren has done more with far less than what Musk started with so I don’t think the comparison does Lundgren justice (although I am a huge Musk fan). Maybe someday if Tesla starts a car rebuild program to re-use scrapped cars the title would be, “Elon Musk is the Eric Lundgren of car manufacturing.”
There’s this popular pro-science YouTube video. I like it–it’s bold, brash, and has good knock-down arguments. It also espouses a defensive attitude against stances which I too find abhorrent.
There’s only one problem with it. It’s wrong.
Even though I like the pro-science sentiment, there are many ways to do science, or to solve a math problem. We could easily have a science that doesn’t require tearing things apart to know or understand them. In fact, that science is being born as we speak (see the work of Isabel Stengers, Barbara McClintock, Participatory Action Research, etc.). So, properly speaking, there is no such thing as monolithic science; there are always only sciences, plural. Still, these are different from fiction, ideology, or theology. But, to say that facts aren’t inflected by values is quite imperialistic.
I recently published an article in Berkeley’s newspaper, Berkeleyside, about the incessant overhead air traffic, and how this likely is causing significant public health effects.
Here’s the evidence base: https://www.ncbi.nlm.nih.gov/pubmed/25332277 https://www.ncbi.nlm.nih.gov/pubmed/22491084 https://www.ncbi.nlm.nih.gov/pubmed/26356375 “These significant associations were not attenuated after the adjustment for air pollution. The present ecological study supports the hypothesis of an association between aircraft noise exposure and mortality from cardiovascular disease, coronary heart disease, and myocardial infarction. However, the potential for ecological bias and the possibility that this association could be due to residual confounding cannot be excluded.” https://www.ncbi.nlm.nih.gov/pubmed/20881600 “Aircraft noise was associated with mortality from myocardial infarction, with a dose-response relationship for level and duration of exposure. The association does not appear to be explained by exposure to particulate matter air pollution, education, or socioeconomic status of the municipality.”
One of the things that resonates the most about systems theory, is that it focuses on how different pieces of large puzzles interrelate and interlock. For, it is the inter aspect that gives phenomena movement, gusto, dynamism, spark. Speaking of things, essences, stuff, or problems, tends to slump description into the corner of inexorability, and worse, resignation.
When we look at climate change, war mongering, oil interests, urban design, transport diversity, and factory farming in concert, then suddenly, the intractable problems of each become much more tractable. The haze lifts, and the easy solutions abound. Instead of the Sisyphusian task of unravelling Gordian Knots (to mix my Greek metaphors), like Alexander the Great, we simply cut through it. With systems thinking, we cut through the lies, the bad habits, the greed, excuses, and story. We take care of what calls for attending, without the oppositionality, the rage, hate, or anger. We don’t even resent the system of destruction that has killed millions, and will likely kill billions more (not to mention the thousands of species extinct, priceless waterways despoiled, mountains detonated, etc.).
No, instead, a systems view asks: what is the most opportune point of intervention? Where can I (and we, because it is always a we, this I) most skillfully intervene now? What is the first step? And then: what is the next step after that?
Having a goal is important. We don’t want to make great time in the wrong direction, to paraphrase Yogi Berra. But, planning without action does little good to soothe our own anxieties, nor to shine as an examples. Nor does it form good habits, to think without acting, for we shall too soon grow content with such a pattern, forgetting the thrill of satisfaction when we follow through with a dedicated plan.
Paul Hawkins’ new book and ground-restoring Project Drawdown has made this plan, indicating the best points for intervention in our anthropo-patriarchal-colonialist-scene. This blueprint shows the problem, in its glorious complexity, and details what interventions will produce what results. México, the first developing country to take the lead in reducing emissions through a carbon trading plan, is working on an important component of drawing down CO2 from industrial producers. Of course, a carbon tax is much smarter policy than a cap-and-trade system, as most climate policy scientists agree. Nonetheless, such leadership as México’s will no doubt have a cascading effect on other developing and BRIC countries, as the rest of the world gains more power as climate leaders in the vacuum left by the Trump presidency. Brazil and China are already stepping up, in various ways, and the US may soon be an island, exceptional only because no other country wants to trade with it until it institutes strong sustainability policies.
Understanding the changing dynamics of international politics through US abdication of responsibility despite its role as the world’s largest economy, and 2nd largest polluter (likely first largest, when we include Chinese imports), helps contextualize the contemporary situation. While from a media-saturated point-of-view, Trump and co. are dead-set on bringing about the apocalypse, from an international perspective, the long-overdue transfer of power to Europe, Asia, Africa, and Latin America is simply being accomplished as these areas reduce trade with the US and stop looking to the US for guidance. What emerges from this transition will be exciting to watch. Perhaps an improved UN? Perhaps planetary citizenship, doing away with the need for climate refugees, instead implementing climate justice? Perhaps a new healthy form of regionalism? Perhaps reduced consumption? These exciting times promise nothing, but offer many exciting paths.